UniOne Blog

When configuring an email client or application, you will encounter the terms POP, SMTP and IMAP. Which option will you choose, and why?

Imagine that you run a successful online store, keep a loyal customer base, have figured out inventories, and maintain a good traffic volume.

An SMTP Smart Host is an intermediary server between the sender's server and the email recipient's server.

IP address warmup is an important procedure that helps you establish a good reputation for a new IP or an IP that hasn't been used for some time.

It's no secret that email marketing in 2022 is still a powerful tool for growing your business.

Having caused quite a stir in the tech industry, especially in UI/UX departments across companies, dark mode has finally made its way to email.

Mailbox providers and reputation services analyze the reputation of the sender’s IP address and domain to decide whether the message will be accepted.

What is an email header and what is it needed for?

Sometimes your emails don't get delivered, and you need to figure out why. This is where SMTP codes will come in handy.

You may have run into situations when your legitimate transactional or promotional emails are blocked by mailbox providers such as Gmail, Yahoo, Outlook, and others.

You often respond to emails from coworkers and customers, at work or while you're away from the office.

If you want to monitor or improve your email deliverability, one of your first priorities should be checking your IP address reputation.

Attractive images are a vital component of advertising strategy: your email campaign will be more exciting with high-quality images. Images express emotions, provide helpful information, engage your audience, and motivate them. This article will discuss the different methods for embedding images in emails, their advantages and disadvantages, and best practices that quickly yield positive results.

Valid email addresses are the basis of any successful email marketing campaign. This makes it necessary to verify that your email list is valid and error-free and that the mailboxes actually exist.

Spam traps are all over the internet, waiting for a slight mistake or a series of destructive behaviors to trigger, making email marketing more challenging for businesses.

Many small businesses and freelancers struggle with belated payments, and while it's not a magic bullet, a clear and straightforward invoice email could help you get paid faster.

You've probably already heard of webhook integrations in some of your apps but aren't sure what they are or whether you should use them.

A noreply email address typically looks like noreply@yourdomain.com. The mailbox name implies that whatever response to the letter is sent by the addressee, it will just be discarded.

The term “bounced email” may be taken quite literally: it's a situation when an email is not delivered to the addressee and instead "bounces back" to the sender.

A customer data platform (CDP) is a software system that creates a comprehensive customer database that other systems and tools can use to analyze, track, and manage customer interactions.

Some important tips to optimize your email

Use these newsletter signup examples to power up your email list building strategy.

Read about tips and design ideas with examples for your Black Friday email campaign.

This guide talks about the differences and benefits of all SMTP ports.

Read how to use business ESP for your email marketing in our guide.

Read our guide to find out when is the best time to send an email.

Learn how to write and design interesting company email newsletters.

Learn how to unsubscribe from emails on Gmail with auto-unsubscribe features.

In this guide, you learn how Gmail sorts the Promotions tab.

Learn about emojis and symbols in email. Why are they important?

How to add animated GIFs to an email?

Learn about email subdomains and how to use them properly.

Learn how AMP works from examples.

Learn how the list-unsubscribe header works and how to set it up for your campaigns.

What is mass email, and how effectively use this marketing strategy?

Create an interactive email. Make emails better.

Know the difference between email rules in countries.

What is an email blacklist is, and how can you avoid them?

How to test email deliverability online? Read all this in UniOne Blog.

Learn what is an Email Drip campaign and how does it work?

Funny emailing and examples that boost your click-through rates and up more sales.

Brand Indicators for Message Identification is a way to verify your brand information.

How to write, design, and send the perfect appointment confirmation email?

Ten email design trends to effectively reach your target audience and high conversions.

Read about General Data Protection Regulation, ePrivacy regulation, and cookie consent.

How to make and send emails through an SMTP personal server?

Abandonment email examples - discover strategies to increase revenue for an eCommerce.

Tutorial on SMTP configuration procedures.

Take a look at the difference between marketing email and transactional email.

FBL reports back complaints to senders in the event of a subscriber.