Mailbox providers and reputation services analyze the reputation of the sender’s IP address and domain to decide whether the message will be accepted.
You may have run into situations when your legitimate transactional or promotional emails are blocked by mailbox providers such as Gmail, Yahoo, Outlook, and others.
Attractive images are a vital component of advertising strategy: your email campaign will be more exciting with high-quality images. Images express emotions, provide helpful information, engage your audience, and motivate them. This article will discuss the different methods for embedding images in emails, their advantages and disadvantages, and best practices that quickly yield positive results.
Valid email addresses are the basis of any successful email marketing campaign. This makes it necessary to verify that your email list is valid and error-free and that the mailboxes actually exist.
Spam traps are all over the internet, waiting for a slight mistake or a series of destructive behaviors to trigger, making email marketing more challenging for businesses.
Many small businesses and freelancers struggle with belated payments, and while it's not a magic bullet, a clear and straightforward invoice email could help you get paid faster.
A noreply email address typically looks like email@example.com. The mailbox name implies that whatever response to the letter is sent by the addressee, it will just be discarded.
The term “bounced email” may be taken quite literally: it's a situation when an email is not delivered to the addressee and instead "bounces back" to the sender.
A customer data platform (CDP) is a software system that creates a comprehensive customer database that other systems and tools can use to analyze, track, and manage customer interactions.