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Blog
For beginners
Best Practices for Email Security of All Times
Digitization is spreading around the globe and making it easier for people to communicate and coordinate tasks. However, it carries significant risks, with cyber-attacks being the most prominent one.
Denys Romanov
06 december 2022, 10:369 min
Best Practices for Email Security of All Times
Denys Romanov
06 december 2022, 10:369 min
Emails in the Cookieless World
Alex Kachalov
05 december 2022, 09:411 min
Reporting Scam Emails: How and Where
Yurii Bitko
01 december 2022, 10:038 min
Holiday Email Marketing Strategies: What and When
Valeriia Dziubenko
29 november 2022, 09:536 min

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Blog
For beginners
Best Practices for Email Security of All Times
Digitization is spreading around the globe and making it easier for people to communicate and coordinate tasks. However, it carries significant risks, with cyber-attacks being the most prominent one.
Denys Romanov
06 december 2022, 10:369 min
Blog
For beginners
Emails in the Cookieless World
Artificial intelligence is becoming ingrained in our lives as digitization spreads to all sectors. However, despite the advantages, people feel vulnerable because of the volume of information that artificial intelligence systems can gather about them.
Alex Kachalov
05 december 2022, 09:411 min
Blog
For beginners
Reporting Scam Emails: How and Where
Scam emails are one of the Internet’s biggest problems. The web provides a venue for dispersing information across the globe to billions of people and also a venue for widespread malicious activities.
Yurii Bitko
01 december 2022, 10:038 min
Blog
For beginners
Holiday Email Marketing Strategies: What and When
A major holiday season is coming, and it’s a time when people expect to receive lots of holiday-themed emails. Holiday shopping represents an enormous market.
Valeriia Dziubenko
29 november 2022, 09:536 min
Blog
For beginners
The Explanation of Magic Links and How They Work
The average email address is linked to dozens of accounts on different platforms. Assuming the average email owner adheres to good security practices, each account should have strong passwords that are hard to guess.
Denys Romanov
24 november 2022, 10:006 min
Blog
For beginners
What Are Autoresponders and How to Use Them
An email autoresponder is a tool that automates email replies. It sends out an automatic email (also known as trigger email) in response to a predefined event.
Yurii Bitko
22 november 2022, 09:137 min
Blog
For beginners
Why Email Open Rates are Important and How to Reach Good Open Rates?
It’s one thing to send email campaigns and another for the recipients to open the emails. That’s why email marketers always pay attention to their open rates, which is the percentage of subscribers that read their emails over a specified period or within a particular campaign.
Alex Kachalov
17 november 2022, 10:009 min
Blog
For beginners
What Is an Email Marketing Strategy: a Complete Guide
Email is one of the oldest and most widely-used forms of digital communication. With over 4 billion regular email users, ignoring this marketing channel disservices your brand.
Valeriia Dziubenko
15 november 2022, 09:3013 min
Blog
For beginners
The Easiest Way to Grow Your Business with Email Marketing
Email marketing is a form of direct marketing that involves promoting your products via email. It’s one of the most popular marketing channels, given there are over 4 billion active email users worldwide.
Denys Romanov
10 november 2022, 10:0014 min
Blog
For beginners
Onboarding Emails for Easy Engagement of New Customers
Onboarding emails are the emails you send to a user immediately after they sign up for your product or service.
Alex Kachalov
08 november 2022, 10:007 min
Blog
For beginners
What are Honeypot Email Addresses, and How to Avoid Them
Spam is a prominent problem on the internet. Spammers always try to flood random or targeted email addresses with shoddy requests to obtain money or steal identities. Hence, it’s necessary to know about the effective techniques to identify spammers, one of which is a honeypot trap.
Yurii Bitko
03 november 2022, 09:548 min
Blog
For beginners
How to Check My Email Sender Reputation? Tools and Tips
Behind every great campaign is a solid sender reputation. It affects whether your emails will reach the inbox or end up in spam.
Denys Romanov
01 november 2022, 10:038 min
Blog
For beginners
What is CRM-ESP Integration and How Can It Help My Business?
Anyone familiar with email marketing knows so many acronyms associated with the sector: SEO, CPC, KPI, WOM, and others.
Alex Kachalov
27 october 2022, 09:239 min
Blog
For beginners
Business Email: Examples and Templates
People have been predicting the decline of email marketing for years. However, it has only grown stronger! By 2023, there will be over 4 billion email users.
Yurii Bitko
25 october 2022, 10:3725 min
Blog
For beginners
What is a Transactional Email and What is It Used for?
Remember when you created an account on a website and received an email to confirm your registration?
Alex Kachalov
20 october 2022, 10:5417 min
Blog
For beginners
Personalization in Email Marketing: What Is It and How Does It Work?
Have you ever seen an email in your inbox starting with "Dear [your name]"? Such an email will likely draw your attention.
Valeriia Dziubenko
18 october 2022, 14:229 min
Blog
For beginners
Email Authentication: SPF, DKIM, and DMARC
Email authentication technologies — what are they? Learn about SPF, DKIM, and DMARC settings for emails and find out how they work in our UniOne blog article.
Alex Kachalov
13 october 2022, 11:136 min
Blog
For beginners
Promotional Emails: Examples, Templates, and Idea
Promotional emails are emails businesses use to advertise their products and services.
Valeriia Dziubenko
11 october 2022, 12:5819 min
Blog
For beginners
How to Write a Congratulations Email for a Promotion
When a friend, family member, or coworker is commended for their commitment and hard work, it's crucial to express your happiness and offer congratulations on their promotion.
Valeriia Dziubenko
06 october 2022, 12:215 min
Blog
For beginners
Evolution of Marketing Emails’ Delivery: From Mainframe To CDP
Just as it happened with voice communications, the earliest attempts at electronic messaging were carried out by scientists and engineers.
Alex Kachalov
04 october 2022, 10:055 min
Blog
For beginners
What Is STARTTLS and How Does It Work?
We all use email daily, and generally consider it secure, but have you ever wondered how email is securely sent from one server to another?
Valeriia Dziubenko
29 september 2022, 12:458 min
Blog
For beginners
IMAP, POP3, SMTP - All You Need to Know About Mail Protocols
When configuring an email client or application, you will encounter the terms POP, SMTP and IMAP. Which option will you choose, and why?
Alex Kachalov
27 september 2022, 13:005 min
Blog
For beginners
Abandoned Cart Emails: Examples & Tips - 2022 Guide
Imagine that you run a successful online store, keep a loyal customer base, have figured out inventories, and maintain a good traffic volume.
Valeriia Dziubenko
22 september 2022, 19:4814 min
Blog
For beginners
Smart Host - What Is It?
An SMTP Smart Host is an intermediary server between the sender's server and the email recipient's server.
Alex Kachalov
20 september 2022, 13:596 min
Blog
For beginners
IP Warming: What Is It and Why You Need It
IP address warmup is an important procedure that helps you establish a good reputation for a new IP or an IP that hasn't been used for some time.
Valeriia Dziubenko
15 september 2022, 09:207 min
Blog
For beginners
How To Create an Email Newsletter - Templates, Design, Ideas
It's no secret that email marketing in 2022 is still a powerful tool for growing your business.
Alex Kachalov
13 september 2022, 16:3618 min
Blog
For beginners
Guide on Dark Mode in Email
Having caused quite a stir in the tech industry, especially in UI/UX departments across companies, dark mode has finally made its way to email.
Valeriia Dziubenko
08 september 2022, 11:509 min
Blog
For beginners
Domain reputation or IP reputation: Email Sending Reputation
Mailbox providers and reputation services analyze the reputation of the sender’s IP address and domain to decide whether the message will be accepted.
Alex Kachalov
06 september 2022, 00:009 min
Blog
For beginners
Email Header: Examples, Explained, Samples
What is an email header and what is it needed for?
Valeriia Dziubenko
01 september 2022, 17:556 min
Blog
For beginners
SMTP Codes and Errors Messages
Sometimes your emails don't get delivered, and you need to figure out why. This is where SMTP codes will come in handy.
Alex Kachalov
30 august 2022, 12:567 min
Blog
For beginners
7 Reasons Why Your Email Gets Blocked
You may have run into situations when your legitimate transactional or promotional emails are blocked by mailbox providers such as Gmail, Yahoo, Outlook, and others.
Valeriia Dziubenko
25 august 2022, 09:296 min
Blog
For beginners
Guide on Responding to Your Emails
You often respond to emails from coworkers and customers, at work or while you're away from the office.
Alex Kachalov
23 august 2022, 10:005 min
Blog
For beginners
IP Reputation - What Is It and How It Checks?
If you want to monitor or improve your email deliverability, one of your first priorities should be checking your IP address reputation.
Andrey Fedorov
18 august 2022, 13:058 min
Blog
For beginners
Images in Emails: How to Embed Images in HTML?
Attractive images are a vital component of advertising strategy: your email campaign will be more exciting with high-quality images. Images express emotions, provide helpful information, engage your audience, and motivate them. This article will discuss the different methods for embedding images in emails, their advantages and disadvantages, and best practices that quickly yield positive results.
Valeriia Dziubenko
16 august 2022, 09:174 min
Blog
For beginners
What Is Email Validation and Why Is It Important?
Valid email addresses are the basis of any successful email marketing campaign. This makes it necessary to verify that your email list is valid and error-free and that the mailboxes actually exist.
Vitalii Poddubnyi
12 august 2022, 07:085 min
Blog
For beginners
How Spam Traps Affect Your Email Deliverability
Spam traps are all over the internet, waiting for a slight mistake or a series of destructive behaviors to trigger, making email marketing more challenging for businesses.
Alex Kachalov
09 august 2022, 10:172 min
Blog
For beginners
Email Invoice - Use Free Template
Many small businesses and freelancers struggle with belated payments, and while it's not a magic bullet, a clear and straightforward invoice email could help you get paid faster.
Vitalii Poddubnyi
05 august 2022, 14:572 min
Blog
For beginners
What Is a Webhook and Why Do You Need It?
You've probably already heard of webhook integrations in some of your apps but aren't sure what they are or whether you should use them.
Alex Kachalov
01 august 2022, 20:282 min
Blog
For beginners
Noreply Emails: Why Are They Bad for You?
A noreply email address typically looks like noreply@yourdomain.com. The mailbox name implies that whatever response to the letter is sent by the addressee, it will just be discarded.
Valeriia Dziubenko
28 july 2022, 09:012 min
Blog
For beginners
Bounced Emails — What to Do about Them?
The term “bounced email” may be taken quite literally: it's a situation when an email is not delivered to the addressee and instead "bounces back" to the sender.
Alex Kachalov
26 july 2022, 14:592 min
Blog
For beginners
What Is a Customer Data Platform (CDP)?
A customer data platform (CDP) is a software system that creates a comprehensive customer database that other systems and tools can use to analyze, track, and manage customer interactions.
Valeriia Dziubenko
23 july 2022, 20:052 min
Blog
For beginners
Email Length & Attachment Size Limit or Email
Some important tips to optimize your email
Yurii Bitko
20 july 2022, 12:437 min
Blog
For beginners
Email Lists Signup
Use these newsletter signup examples to power up your email list building strategy.
Valeriia Dziubenko
18 july 2022, 15:445 min
Blog
For beginners
Guide on Black Friday Emails
Read about tips and design ideas with examples for your Black Friday email campaign.
Valeriia Dziubenko
12 july 2022, 13:3915 min
Blog
For experts
Which SMTP Port Should I Use?
This guide talks about the differences and benefits of all SMTP ports.
Alex Kachalov
03 june 2022, 16:2110 min
Blog
For beginners
What is an Email Service Provider (ESP)?
Read how to use business ESP for your email marketing in our guide.
Vitalii Poddubnyi
31 may 2022, 15:537 min
Blog
For beginners
When is the Best Time to Send Your Email Newsletter?
Read our guide to find out when is the best time to send an email.
Valeriia Dziubenko
27 may 2022, 11:399 min
Blog
For beginners
Guide on Creating Company Newsletters
Learn how to write and design interesting company email newsletters.
Yurii Bitko
24 may 2022, 09:1812 min
Blog
For beginners
What Does Gmail Automated Unsubscribe Mean for Your Business?
Learn how to unsubscribe from emails on Gmail with auto-unsubscribe features.
Alex Kachalov
20 may 2022, 14:058 min
Blog
For beginners
Why Do Emails Get Delivered to Gmail's Promotions Tab?
In this guide, you learn how Gmail sorts the Promotions tab.
Alex Kachalov
17 may 2022, 14:518 min