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For beginners
What is a DNS SPF record?
Email is the most popular form of online communication, with 4 billion+ active users and growing. Consequently, it is the medium most targeted by hackers, spammers, and other malicious actors seeking to steal money or sensitive information.
Vitalii Poddubnyi
27 february 2024, 15:425 min
What is a DNS SPF record?
Vitalii Poddubnyi
27 february 2024, 15:425 min
Sample Email for Salary Negotiations: How to Ask for More Money?
Yurii Bitko
22 february 2024, 16:2113 min
How to End an Email Professionally
Valeriia Dziubenko
21 february 2024, 07:0214 min
How to Organize Email: Best Tips for Your Inbox
Vitalii Poddubnyi
16 february 2024, 14:0315 min

Recently published

Blog
For beginners
What is a DNS SPF record?
Email is the most popular form of online communication, with 4 billion+ active users and growing. Consequently, it is the medium most targeted by hackers, spammers, and other malicious actors seeking to steal money or sensitive information.
Vitalii Poddubnyi
27 february 2024, 15:425 min
Blog
For beginners
Sample Email for Salary Negotiations: How to Ask for More Money?
Salary negotiation is a delicate matter that often makes people feel uncomfortable. Imagine you’ve gotten a promotion or a new job offer, but the salary isn’t your desired level. On one hand, you don’t want to look unappreciative; on the other, you want your salary to reflect your standard. It’s necessary to know how to negotiate for what you want.
Yurii Bitko
22 february 2024, 16:2113 min
Blog
For beginners
How to End an Email Professionally
Email is the most popular communication medium in the workplace. Knowing how to write good emails is a vital skill that will help your corporate trajectory. In this article, we’ll show you how to end an email in a professional manner and offer good examples you can use. You’ll learn how to write excellent email sign-offs.
Valeriia Dziubenko
21 february 2024, 07:0214 min
Blog
For beginners
How to Organize Email: Best Tips for Your Inbox
Organizing your email inbox is an essential workplace skill. It helps you communicate timely and effectively with clients, colleagues, and other professional contacts. Knowing how to organize emails gives you a competitive edge, and this article will show you how to imbibe this skill. We’ll provide some tips and talk about organizing your email inbox.
Vitalii Poddubnyi
16 february 2024, 14:0315 min
Blog
For beginners
What’s an SMTP Relay Service
Sending bulk emails to your subscribers or customers may seem easy. You write something clever in a good email design and press "Send", then sit back and wait for clicks and purchases. Unfortunately, you might also encounter problems ranging from poor email deliverability to blacklisting. Yet most of them can be resolved using an SMTP relay service.
Denys Romanov
13 february 2024, 12:175 min
Blog
For beginners
How to Recover Accidentally Deleted Emails
Once in a while, you accidentally delete an email and want to recover it. Many people have been in such situations, so don’t fret. Maybe you deleted the mail because you first thought it wasn’t important and later discovered it contained essential information. Fortunately, there are ways to get it back, and this article will show you how to recover deleted emails with ease.
Yurii Bitko
12 february 2024, 07:3610 min
Blog
For beginners
How to Write a Thank You Email After an Interview
Sending a follow-up appreciation email after an interview can seem intimidating. But from the interviewer’s perspective, this action signifies your professionalism, which can increase your chances of landing the job. Fair or not, many hiring managers consider whether you’ve sent a follow-up email when deciding if you’ll be hired. We want to make your life easier by showing you how to write a thank you email after an interview.
Valeriia Dziubenko
06 february 2024, 14:017 min
Blog
For beginners
Cold Email Marketing 101
A cold email is an email you send to someone who has no prior connection with you or your business. At first glance, the concept of cold emails falls into the very definition of spam. However, in certain cases, which we’ve discussed in our previous article, cold emails are perfectly legal. Just be sure to follow the cold emailing best practices, which we will dive into below.
Alex Kachalov
02 february 2024, 08:158 min
Blog
For beginners
How to Whitelist an Email Address in Gmail, Outlook, Yahoo, and More
Imagine you’re expecting an important email but never receiving it. A few days later you discover that the email has landed in your spam folder. Such a situation can not just piss you off but also cause significant losses. However, you can avoid it by whitelisting the email address you are awaiting critical messages from. This article will explain how to whitelist an email address in Gmail, Outlook, Yahoo, and several other mail clients and providers.
Vitalii Poddubnyi
30 january 2024, 12:085 min
Blog
For beginners
Is Cold Emailing Illegal?
Ever been wondering if cold emailing is legal? Well, the general answer is yes, in most countries you can legally send a cold email pitching your product or service to a prospect. This article will give you a rundown on the legal aspects and regulations of cold emailing and the best practices to follow.
Alex Kachalov
26 january 2024, 13:5410 min
Blog
For beginners
Email Threads: What Are They & Best Practices To Manage Them
A typical email interaction is akin to a regular offline dialog. An email thread shows several messages under an ordered conversation group, which every participant can easily sift through. In this article, we’ll look at email threads, their benefits, and the best practices for managing them. After reading it, you’ll learn how to use email threads more effectively.
Yurii Bitko
23 january 2024, 14:448 min
Blog
For beginners
What is DKIM and How to Add a DKIM Record
Domain Keys Identified Mail (DKIM) is one of the email authentication protocols, developed in 2004. It adds a digital signature header to your email. The signature acts like a watermark, allowing recipients to verify that the message really came from your domain, and not an impersonator. This article explains how DKIM works and how to add a DKIM record to verify your emails.
Valeriia Dziubenko
19 january 2024, 09:284 min
Blog
For beginners
How to Get Your Own Email Domain for Free?
Most of us use addresses provided by the company we work at or a public mailbox service like Gmail.com, Yahoo.com, etc. And you know what, you could get a domain for free! Well, not totally free, but at no extra cost apart from what you pay for your hosting plan. Read on to learn the available options.
Denys Romanov
16 january 2024, 06:517 min
Blog
For experts
What is Email Archiving? Solutions & How It Works
Billions of people around the world use email for business and everyday purposes. With this massive volume of emails being exchanged every day, inevitably, some of them get permanently deleted and lost, purposely or accidentally. This article will explain its purpose, how it works, and the primary considerations for choosing an email archiving solution.
Valeriia Dziubenko
12 january 2024, 14:229 min
Blog
For beginners
Save Email As PDF On Gmail, Outlook, and More
Your inbox can have all sorts of emails — receipts, invoices, certificates, bank statements, etc. — and it’s understandable to want to save some offline for easy retrieval. A PDF is the best file format for converting emails into offline documents you can retrieve anytime. This article will explain how to save an email as a PDF.
Yurii Bitko
09 january 2024, 12:238 min
Blog
For beginners
How to “Send on Behalf of” in Outlook?
Outlook is one of the most popular email solutions for businesses. One of its unique features is that a user can send an email on behalf of someone else.This feature enables effective organizational communication even when some staff members aren’t available.
Denys Romanov
26 december 2023, 10:426 min
Blog
For experts
What is a DNS MX record?
People send billions of emails daily, but most don’t know about the underlying infrastructure powering this massive information exchange. For example, how does your mail server know which computer will receive a message for a particular addressee? The answer is stored in the DNS database, and is known as a Mail Exchange (MX) record.
Alex Kachalov
15 december 2023, 12:354 min
Blog
For beginners
Apology Email to Customers & Clients - How to Write an Apology Email?
Mistakes are part of human life, both in personal and corporate affairs. What’s important is sincerely apologizing for the mistake to avoid breaking a personal or corporate relationship. If your company makes an error, it’s wise to send an apology email to customers in which you admit your fault and ask for their understanding and forgiveness. This article will explain how to write an apology email for different scenarios.
Valeriia Dziubenko
01 december 2023, 09:467 min
Blog
For beginners
Best Gmail Alternatives for All Users
Gmail is the world’s most popular mailbox service. It has dominated the market because of a combination of most desired features, including ample storage space, an intuitive user interface, and advanced security.
Yurii Bitko
29 november 2023, 15:198 min
Blog
For beginners
How to Turn Off Email Notifications: Step-by-step Guide
Notifications help you monitor your emails and reply to the important ones on time. However, these notifications can become a nuisance if you get too much. Luckily, if constant email notifications are bothering you, you can turn them off. This article will show the ways to turn off email notifications on different devices.
Valeriia Dziubenko
27 november 2023, 13:573 min
Blog
For beginners
How to set up email forwarding
Email forwarding can help you boost your productivity. It can reduce the number of emails you check daily and save time you can use elsewhere. This article will explain how to set up mail forwarding in Gmail, Outlook, Yahoo, Apple Mail, and AOL.
Yurii Bitko
20 november 2023, 14:166 min
Blog
For beginners
How To Choose the Best Font for Email?
Fonts matter greatly for emails or any other form of written communication. Have you ever struggled to read a barely legible handwriting? That’s the same way people feel when they receive emails made with poorly designed typefaces.
Alex Kachalov
16 november 2023, 11:267 min
Blog
For beginners
Best Email Signature Examples
It’s important to append a signature to your emails, be it mass or one-to-one communication. Signatures help recipients verify your message’s authenticity and be assured they are communicating with a human, not a nondescript AI bot. They will add a personal touch to the most dull business correspondence. This article will explain the most vital email signature elements and offer tips for creating a perfect email signature.
Valeriia Dziubenko
13 november 2023, 07:452 min
Blog
For beginners
How to Send Mass Email Campaigns in Outlook: Step-by-Step Guide
Outlook is one of the most popular email clients, and it can be used to send mass emails. Many wonder how to do that, and this article is here to explain the procedure. We’ll show you the exact steps to take for most effective results.
Alex Kachalov
25 october 2023, 14:389 min
Blog
For experts
Email Security: Common Issues and Best Practices
Security is paramount when sending emails. With billions of active users worldwide, email is the primary target of a majority of cyber attacks. Hence, you must take extra steps to make your SMTP server as secure as can be and protect your correspondence from prying eyes.
Valeriia Dziubenko
18 october 2023, 15:128 min
Blog
For beginners
What Is DMARC in Email?
There are over 4.2 billion active email users worldwide, and this figure is projected to be about 5 billion by 2030. Email remains the most popular form of online communication, making it the common target for malicious actors. Hackers, spammers and phishers often aim at impersonating trusted email sources to trick unsuspecting users into giving them their money or sensitive information.
Yurii Bitko
13 october 2023, 12:276 min
Blog
For beginners
What is SPF (Sender Policy Framework)?
Email is the biggest online communication medium, with over 4 billion users worldwide. Its immense popularity also makes it the biggest target of malicious actors, like spammers, hackers, and identity thieves. They often attempt to impersonate established brands to trick unsuspecting customers into giving them money or sensitive information. Fortunately, brands can use email authentication methods to prevent impersonation, and the Sender Policy Framework (SPF) is one such method.
Vitalii Poddubnyi
12 october 2023, 10:595 min
Blog
For experts
How to Calculate Email Open Rate
Open rate is one of the most essential metrics every email marketer should pay attention to. It refers to the percentage of subscribers who open your email out of the total number of subscribers. It helps you understand how engaged your subscribers are with your brand, as engaged people will likely open your messages.
Yurii Bitko
04 october 2023, 14:008 min
Blog
For beginners
How Many Emails Are Sent Per Day in 2023?
After 50 years of active use, email is still the most popular form of online communication. There are over 4 billion active email users worldwide, and the figure keeps growing. With this enormous number of email users, you’ll probably wonder how many emails get sent each day. The answer is no less impressive: over 300 billion in total, or at least 4 million emails per second.
Denys Romanov
26 september 2023, 19:267 min
Blog
For experts
Email Obfuscation: Which Methods are the Best?
Public email addresses have long been popular targets for spammers. Many spammers deploy web crawlers to harvest emails from every available web page, gathering a list to send spam messages later. If you need to publish your email address online, it is advisable to keep it from falling into the wrong hands. This can be done with a variety of methods collectively referred to as email obfuscation. These methods, however, differ both in complexity and effectiveness.
Alex Kachalov
20 september 2023, 09:204 min
Blog
For beginners
What is Email Bounce Rate and How to Keep It Low?
Bounced emails are a regular concern for every business interacting with customers via email. The term “bounced email” implies that it didn't reach the intended recipient. Instead, the message was rejected by the receiving server for whatever reason.
Valeriia Dziubenko
15 september 2023, 13:086 min
Blog
For beginners
Why is Gmail Blocking My Emails and What To Do About It
Gmail is the most popular email service globally, with over 1.8 billion active users. It processes tens of billions of emails daily, an enormous volume, and blocks a significant percentage of incoming mail.
Yurii Bitko
12 september 2023, 08:485 min
Blog
For experts
How to Write Better Emails with ChatGPT
ChatGPT is an artificial intelligence based chatbot that has taken the world by storm. Since its release in November 2022, it has amassed tens of millions of users and become one of the fastest-growing technology tools globally.
Vitalii Poddubnyi
11 september 2023, 12:527 min
Blog
For beginners
B2B vs. B2C Email Marketing: How Do They Differ? | UniOne
Email marketing is a very effective way to reach prospective customers and make sales. It’s also effective for retaining existing customers and getting them to spend more money on your products. However, it’s not one-size-fits-all. You have to follow different approaches with different types of customers.
Valeriia Dziubenko
06 september 2023, 14:563 min
Blog
For experts
How To Reduce Spam Complaint Rate | UniOne
Whenever you send marketing emails in bulk, even small, you may receive spam complaints from your recipients. These complaints will eventually harm your sender's reputation if they become regular. Email services keep track of how many complaints an IP address or domain name has received. If the complaint rate is high, you’ll observe an increasing number of your messages landing in spam folders.
Yurii Bitko
01 september 2023, 13:448 min
Blog
For beginners
Email Delivery Failure: Why Didn't Customers Receive Your Email?
Poor email delivery rates can be maddening. You spend time and effort creating a marketing email campaign for your customers, only to see that lots of messages don’t get to their intended recipients.
Yurii Bitko
30 august 2023, 14:294 min
Blog
For beginners
How to Write a Congratulations Email for a Promotion
When a friend, family member, or coworker is commended for their commitment and hard work, it's crucial to express your happiness and offer congratulations on their promotion.
Valeriia Dziubenko
24 august 2023, 09:295 min
Blog
For beginners
What Is STARTTLS and How Does It Work?
We all use email daily, and generally consider it secure, but have you ever wondered how email is securely sent from one server to another?
Valeriia Dziubenko
24 august 2023, 08:228 min
Blog
For beginners
IP Warming: What Is It and Why You Need It
IP address warmup is an important procedure that helps you establish a good reputation for a new IP or an IP that hasn't been used for some time.
Valeriia Dziubenko
24 august 2023, 08:127 min
Blog
For beginners
Email Header: Examples, Explained, Samples
What is an email header and what is it needed for?
Valeriia Dziubenko
23 august 2023, 19:046 min
Blog
For beginners
How to Use Email Marketing to Grow Your Business

Email is the world’s most popular online communication medium. Over 4 billion active email users worldwide exchange over 300 billion emails daily. This massive user base makes email an effective marketing medium for every business.

Valeriia Dziubenko
23 august 2023, 08:583 min
Blog
For beginners
Best Email Solution For Sending OTPs

One-time password (OTP) technology is a popular way to authenticate users or confirm a single network action. To verify the requested operation, the user has to enter a one-time code which they receive by email or SMS. This code works only once and is valid for a limited period of time.

Yurii Bitko
19 july 2023, 15:068 min
Blog
For beginners
One-Time Passwords: Authentication And More

As you may already know, a one-time password, or OTP, is a code that is valid for only one login session or transaction. You are likely already well acquainted with this technology, as it has by now been widely adopted by many businesses, from finance to online retailers.

Alex Kachalov
19 july 2023, 13:567 min
Blog
For beginners
World's Best Authentication Practices: One-Time Password (OTP)

A one-time password (OTP), often referred to as one-time PIN or dynamic password, is a password or passcode used to log into a system or application. Unlike regular passwords, though, it expires on its very first use and may also be valid only for a certain time period. In this article, we’ll explain how it works, discuss its potential benefits and show a few usage examples from top-tier companies.

Yurii Bitko
19 july 2023, 11:5112 min
Blog
For beginners
A List of Top SMTP Servers You Can Try For Free in 2023
Running email campaigns is an integral part of any successful marketing strategy. Choosing the proper SMTP service provider to help you achieve this goal makes the process way easier.
Alex Kachalov
26 june 2023, 12:1515 min
Blog
For beginners
Smart Host - What Is It?
An SMTP Smart Host is an intermediary server between the sender's server and the email recipient's server.
Alex Kachalov
05 may 2023, 12:246 min
Blog
For beginners
The Differences Between Dedicated and Shared IPs: Which Is Better For You?
Marketers often ask themselves whether they should use a dedicated or a shared IP address to send emails. IP reputation plays a big role in the deliverability of your emails, so it’s a very important question. There’s no universal answer; it depends on what you need.
Denys Romanov
27 april 2023, 20:2811 min
Blog
For beginners
Marketing Gambling and Online Casino Services via Email
Email marketing is one of the best ways to advertise online gambling services. It outperforms other marketing mediums like social media and search engine ads. However, you must ensure to follow the required laws and regulations.
Alex Kachalov
27 april 2023, 17:169 min
Blog
For beginners
REST API: How It Works, Its History, Benefits, and Common Challenges
REST APIs offer a flexible method of interconnecting different software applications. They enable apps to securely exchange information over the web. Whenever you’re using an app which is retrieving information from another, it’s likely a REST API at work.
Valeriia Dziubenko
27 april 2023, 17:1510 min
Blog
For beginners
6 Ways Email Marketing Software Can Help Businesses Easily Reach the Right Leads
Email marketing tools have become a crucial part of digital marketing strategy. With email marketing software, businesses can easily reach their target audience, engage with more people, and even improve their lead generation efforts. 
Yurii Bitko
17 march 2023, 09:435 min