UniOne Blog

Digitization is spreading around the globe and making it easier for people to communicate and coordinate tasks. However, it carries significant risks, with cyber-attacks being the most prominent one.

Artificial intelligence is becoming ingrained in our lives as digitization spreads to all sectors. However, despite the advantages, people feel vulnerable because of the volume of information that artificial intelligence systems can gather about them.

Scam emails are one of the Internet’s biggest problems. The web provides a venue for dispersing information across the globe to billions of people and also a venue for widespread malicious activities.

A major holiday season is coming, and it’s a time when people expect to receive lots of holiday-themed emails. Holiday shopping represents an enormous market.

The average email address is linked to dozens of accounts on different platforms. Assuming the average email owner adheres to good security practices, each account should have strong passwords that are hard to guess.

An email autoresponder is a tool that automates email replies. It sends out an automatic email (also known as trigger email) in response to a predefined event.

It’s one thing to send email campaigns and another for the recipients to open the emails. That’s why email marketers always pay attention to their open rates, which is the percentage of subscribers that read their emails over a specified period or within a particular campaign.

Email is one of the oldest and most widely-used forms of digital communication. With over 4 billion regular email users, ignoring this marketing channel disservices your brand.

Email marketing is a form of direct marketing that involves promoting your products via email. It’s one of the most popular marketing channels, given there are over 4 billion active email users worldwide.

Onboarding emails are the emails you send to a user immediately after they sign up for your product or service.

Spam is a prominent problem on the internet. Spammers always try to flood random or targeted email addresses with shoddy requests to obtain money or steal identities. Hence, it’s necessary to know about the effective techniques to identify spammers, one of which is a honeypot trap.

Behind every great campaign is a solid sender reputation. It affects whether your emails will reach the inbox or end up in spam.

Anyone familiar with email marketing knows so many acronyms associated with the sector: SEO, CPC, KPI, WOM, and others.

People have been predicting the decline of email marketing for years. However, it has only grown stronger! By 2023, there will be over 4 billion email users.

Remember when you created an account on a website and received an email to confirm your registration?

Have you ever seen an email in your inbox starting with "Dear [your name]"? Such an email will likely draw your attention.

Email authentication technologies — what are they? Learn about SPF, DKIM, and DMARC settings for emails and find out how they work in our UniOne blog article.

Promotional emails are emails businesses use to advertise their products and services.

When a friend, family member, or coworker is commended for their commitment and hard work, it's crucial to express your happiness and offer congratulations on their promotion.

Just as it happened with voice communications, the earliest attempts at electronic messaging were carried out by scientists and engineers.

We all use email daily, and generally consider it secure, but have you ever wondered how email is securely sent from one server to another?

When configuring an email client or application, you will encounter the terms POP, SMTP and IMAP. Which option will you choose, and why?

Imagine that you run a successful online store, keep a loyal customer base, have figured out inventories, and maintain a good traffic volume.

An SMTP Smart Host is an intermediary server between the sender's server and the email recipient's server.

IP address warmup is an important procedure that helps you establish a good reputation for a new IP or an IP that hasn't been used for some time.

It's no secret that email marketing in 2022 is still a powerful tool for growing your business.

Having caused quite a stir in the tech industry, especially in UI/UX departments across companies, dark mode has finally made its way to email.

Mailbox providers and reputation services analyze the reputation of the sender’s IP address and domain to decide whether the message will be accepted.

What is an email header and what is it needed for?

Sometimes your emails don't get delivered, and you need to figure out why. This is where SMTP codes will come in handy.

You may have run into situations when your legitimate transactional or promotional emails are blocked by mailbox providers such as Gmail, Yahoo, Outlook, and others.

You often respond to emails from coworkers and customers, at work or while you're away from the office.

If you want to monitor or improve your email deliverability, one of your first priorities should be checking your IP address reputation.

Attractive images are a vital component of advertising strategy: your email campaign will be more exciting with high-quality images. Images express emotions, provide helpful information, engage your audience, and motivate them. This article will discuss the different methods for embedding images in emails, their advantages and disadvantages, and best practices that quickly yield positive results.

Valid email addresses are the basis of any successful email marketing campaign. This makes it necessary to verify that your email list is valid and error-free and that the mailboxes actually exist.

Spam traps are all over the internet, waiting for a slight mistake or a series of destructive behaviors to trigger, making email marketing more challenging for businesses.

Many small businesses and freelancers struggle with belated payments, and while it's not a magic bullet, a clear and straightforward invoice email could help you get paid faster.

You've probably already heard of webhook integrations in some of your apps but aren't sure what they are or whether you should use them.

A noreply email address typically looks like noreply@yourdomain.com. The mailbox name implies that whatever response to the letter is sent by the addressee, it will just be discarded.

The term “bounced email” may be taken quite literally: it's a situation when an email is not delivered to the addressee and instead "bounces back" to the sender.

A customer data platform (CDP) is a software system that creates a comprehensive customer database that other systems and tools can use to analyze, track, and manage customer interactions.

Some important tips to optimize your email

Use these newsletter signup examples to power up your email list building strategy.

Read about tips and design ideas with examples for your Black Friday email campaign.

This guide talks about the differences and benefits of all SMTP ports.

Read how to use business ESP for your email marketing in our guide.

Read our guide to find out when is the best time to send an email.

Learn how to write and design interesting company email newsletters.

Learn how to unsubscribe from emails on Gmail with auto-unsubscribe features.

In this guide, you learn how Gmail sorts the Promotions tab.