Decide whether to host an SMTP server for your marketing campaigns in-house or use a provider. Compare one-time and recurring expenses to settle on the best email solution for your business needs.
Find the right Mailchimp Transactional alternative for transactional emailing to scale your email capabilities with a more affordable service. Check out these 14 Mailchimp Transactional competitors in our roundup.
ActiveCampaign is a well-known email marketing platform, but not necessarily the best choice for anyone. We review 10 best alternatives to ActiveCampaign for each type of business.
Description: Choose the right Brevo alternative for transactional emailing and scale your email capabilities, without worrying about the cost of the service. Check out these Brevo competitors.
By performing email surveys, you can receive valuable information from your customers. Check out our guide on email surveys and start getting important feedback!
Discover key performance indicators (KPIs) that will help you achieve optimal results in your email marketing campaigns. Our advice will enable you to pave the way to success.
Authenticated Received Chain (ARC) strengthens email security and ensures delivery by verifying integrity of relayed messages. Learn how ARC works and how it benefits your email delivery.
Master A/B testing to craft high-performing email campaigns that boost engagement, conversions, and ROI. Discover strategies, tips, and tools for email A/B testing success.
How effective is your email marketing campaign? The click-through rate (CTR) is a crucial indicator of its effectiveness. Learn what CTR is and how to improve it.
Boost your website's Google ranking by combining the power of SEO with email marketing. Learn how to use these strategies together in a few simple steps!
Email list hygiene involves keeping your mailing list clean and accurate. Learn the best practices for cleaning your email list to achieve your email marketing goals!
An API allows software applications to communicate with each other through requests. Webhooks, acting as a streamlined API, facilitate one-way data sharing triggered by events. Learn how to choose the right one for your needs.
How to get customer reviews and request reviews from your customers? Explore our review request email examples and expert tips for crafting personalized messages to get customer feedback.
Protect yourself from email spoofing with our expert insights. Learn about the definition, examples, and essential tips to safeguard your inbox from this deceptive threat.
Learn the best ways to conclude an email for both business and casual communication with our personalized email sign-offs and check out examples of email closings to avoid.
SMTP relay service delivers outbound emails in bulk. Find out in the UniOne guide what SMTP relay is, why this is important, and how it works with email.
Cold Email marketing may be a useful tool for your business purposes if used correctly and legally. We describe the best strategies and regulations related to cold emails.
Sending a cold email to a commercial recipient is not illegal in most jurisdictions, but such campaigns must abide by certain rules. Here’s the rundown on all cold emailing laws and compliance tips.
Domain Keys Identified Mail (DKIM) protects your company from email spamming and phishing attempts. It provides a method for validating a domain name identity associated with a message through cryptographic authentication.
Learn about DNS MX records: what they are, why they are important, and how they work. Learn more about Mail Exchange (MX) records and how they are used in the email-sending process.
Want to improve the quality of your professional or marketing emails? Good-looking fonts are what makes an email design engaging. Learn all about the best font for emails in this guide.
DMARC is an email validation system designed to protect a company’s email domain from being used for email spoofing and phishing scams. Learn why a DMARC record is important and how it can improve your campaign's email delivery and avoid spam folders
SPF (Sender Policy Framework) is an email authentication system that allows you to determine which mail servers are allowed to deliver email messages for a specific domain.
What are email open rates? And how do you calculate them? In this article, we'll share a simple way and why it's important to know your email open rate.
Learn the ways to obfuscate your email address, hiding it from spammers. Does email obfuscation really work? Different approaches to email obfuscation.
What's the difference between B2C and B2B email marketing? Buyer behavior, length of the buying cycle, content - learn the differences and use them more effectively. Read about it in our article.
When sending emails to contacts, you may sometimes receive spam complaints. These complaints can harm your sender reputation and put your customer relations in danger.
Learn about the StartTLS, SSL, and TL protocols with Unione. What is the difference between these email security protocols and how to use them for security?
IP warm-up is how you establish a reputation for a new IP or an IP that hasn't been used for some time. Read about its best practices and why it's important.
Smart Host is a server between an email sender’s and recipient’s servers. Read about SMTP smart host service and how it helps with email deliverability.
REST API is an application programming interface. It conforms to the constraints of REST architectural style and allows for interaction with RESTful web services.
Reaching the right leads is very important for developing a business. In this article, we will show you 6 ways to do it through email marketing software.
