UniOne Blog

As a partner of the Customer Data Platform (CDP) Institute, UniOne studies our users’ unique experie

An email tag is a short label that helps you organize and categorize your messages. You can use them

Email marketing can generate a high return on investment, but there are many things you need to know

An email that isn't encrypted is like a postcard: malicious actors can intercept it easily. Hence, i

Any business needs to be smart about its marketing, which means finding ways to improve its reputati

Digitization is spreading around the globe and making it easier for people to communicate and coordi

Artificial intelligence is becoming ingrained in our lives as digitization spreads to all sectors. H

Scam emails are one of the Internet’s biggest problems. The web provides a venue for dispersing info

A major holiday season is coming, and it’s a time when people expect to receive lots of holiday-them

The average email address is linked to dozens of accounts on different platforms. Assuming the avera

An email autoresponder is a tool that automates email replies. It sends out an automatic email (also

It’s one thing to send email campaigns and another for the recipients to open the emails. That’s why

Email is one of the oldest and most widely-used forms of digital communication. With over 4 billion

Email marketing is a form of direct marketing that involves promoting your products via email. It’s

Onboarding emails are the emails you send to a user immediately after they sign up for your product

Spam is a prominent problem on the internet. Spammers always try to flood random or targeted email a

Behind every great campaign is a solid sender reputation. It affects whether your emails will reach

Anyone familiar with email marketing knows so many acronyms associated with the sector: SEO, CPC, KP

People have been predicting the decline of email marketing for years. However, it has only grown str

Remember when you created an account on a website and received an email to confirm your registration

Have you ever seen an email in your inbox starting with "Dear [your name]"? Such an email will likel

Email authentication technologies — what are they? Learn about SPF, DKIM, and DMARC settings for ema

Promotional emails are emails businesses use to advertise their products and services.

Just as it happened with voice communications, the earliest attempts at electronic messaging were ca

Having caused quite a stir in the tech industry, especially in UI/UX departments across companies, d

Mailbox providers and reputation services analyze the reputation of the sender’s IP address and doma

Sometimes your emails don't get delivered, and you need to figure out why. This is where SMTP codes

You may have run into situations when your legitimate transactional or promotional emails are blocke

You often respond to emails from coworkers and customers, at work or while you're away from the offi

If you want to monitor or improve your email deliverability, one of your first priorities should be

Attractive images are a vital component of advertising strategy: your email campaign will be more ex

Valid email addresses are the basis of any successful email marketing campaign. This makes it necess

Spam traps are all over the internet, waiting for a slight mistake or a series of destructive behavi

Many small businesses and freelancers struggle with belated payments, and while it's not a magic bul

A noreply email address typically looks like noreply@yourdomain.com. The mailbox name implies that w

The term “bounced email” may be taken quite literally: it's a situation when an email is not deliver

A customer data platform (CDP) is a software system that creates a comprehensive customer database t

Some important tips to optimize your email

Use these newsletter signup examples to power up your email list building strategy.

Read how to use business ESP for your email marketing in our guide.

Learn how to unsubscribe from emails on Gmail with auto-unsubscribe features.

In this guide, you learn how Gmail sorts the Promotions tab.

Learn about emojis and symbols in email. Why are they important?

How to add animated GIFs to an email?

Learn about email subdomains and how to use them properly.

Learn how AMP works from examples.

Learn how the list-unsubscribe header works and how to set it up for your campaigns.

What is mass email, and how effectively use this marketing strategy?

Create an interactive email. Make emails better.

Know the difference between email rules in countries.

What is an email blacklist is, and how can you avoid them?