Landing Page

A landing page is a single web page aimed to convince visitors to take certain action like signing up, downloading something, subscribing to the email list, or buying a product. When people ask, “what is a landing page?”, the simplest way to explain this term will be the following: it’s the page on the web someone “lands” on after following a link from the search result page, ad, or email, intended to describe a certain product or service. The landing page definition and landing page meaning both focus on converting visitors into leads or customers.

 

Why landing pages matter

 

Landing pages help businesses:

• collect contact information;
• promote products or offers;
• improve SEO;
• generate more leads;
• make decisions easier for users.

A good landing page should offer something valuable so visitors feel comfortable sharing their details and taking the next intended step.