Spam Traps: What to Do First and Not Get Trapped

The primary source of email deliverability problems is the low quality of an address list, and spam traps are one of the main things to look for. You should regularly check your address list for spam traps and remove them if you want your messages to keep landing in the intended recipients’ inboxes. If you don’t, you risk harming both your sender reputation and deliverability rate. But what exactly are spam traps and how do you identify them? 

Read our article on the CDP Institute Blog to find out…