ChatGPT is an artificial intelligence based chatbot that has taken the world by storm. Since its release in November 2022, it has amassed tens of millions of users and become one of the fastest-growing technology tools globally.
ChatGPT is a large language model (LLM) that generates text based on user input. It mimics human conversations and can compose content like articles, social media posts, essays, or code. It’s not perfect, and you’ll likely need to edit the text for clarity afterward. But it is definitely capable of helping you create better email marketing campaigns.
This article will explain how to use ChatGPT for email marketing.
Benefits of Using ChatGPT To Write Emails
Writing effective email marketing copies can be challenging, even for experienced copywriters. There are many factors to consider, including using the right tone, creating a good subject line, and using the ideal phrase length.
ChatGPT makes it easier for writers to create email marketing campaigns. It won’t perform all the work for you, but it helps you save time, improve your writing skills, and reduce your general workload.
Let’s dive deeper into the benefits of using ChatGPT below.
You can use ChatGPT to create email outlines in a few minutes rather than spend hours doing it from scratch. The chatbot generates text based on what you tell it to do. Instead of cracking your brains to figure out what to start with, you can share your general ideas with ChatGPT, and it’ll create an email template that you can follow.
ChatGPT is a force multiplier for writers. It doesn’t replace the role of writers; instead, it helps them save time and boost their productivity.
Enhances Writing Skills
Another benefit of ChatGPT is that it helps you improve your writing skills. You can ask the chatbot to proofread what you have written and help you spot any mistakes. Its proofreading ability isn’t perfect, however; it may suggest some corrections that change the meaning of your sentences and phrases. Nevertheless, ChatGPT is very good at spotting grammatical errors and suggesting the required corrections.
You can learn from ChatGPT’s corrections and become a better email marketer.
Helps You With Professionalism
Professionalism is vital in email marketing, especially if you’re a business-to-business (B2B) brand. It can be challenging to determine the appropriate tone when writing email campaigns. But ChatGPT can help you do that. The chatbot will suggest phrases and sentences that make your email look professional. You can also ask it to change the tone of what you’ve already written.
With ChatGPT as your writing buddy, you’ll find it easy to create professional email campaigns.
Produces Customizable Responses
You can customize ChatGPT responses in detail. It gives you text output based on what you’ve requested. If you don’t like the result, ask ChatGPT to edit the text to get what you need.
You can prompt ChatGPT to generate email copies for different scenarios. For instance, you can ask it to create copies for a jewelry retailer, skincare company, game console retailer, etc. You can choose what to include in the marketing copies, e.g., add a paragraph related to a current event or holiday season.
Many writers are fairly good at their work but still lack the confidence to create marketing copies. ChatGPT helps such writers enhance their abilities and, in turn, makes them more confident in their writing skills.
As an email copywriter, ChatGPT is akin to a companion that encourages you and suggests ways to improve your work. It helps eliminate writers' stress and anxiety and makes them more confident.
Writing Effective Emails with ChatGPT: Step-by-Step
ChatGPT can help you communicate with clients and market your products effectively via email. Effective communication builds healthier customer relationships and leads to higher sales. Below, we’ll provide a step-by-step guide on using ChatGPT to write emails.
Generate Engaging Email Subject Lines
The subject line is the first thing one sees when they receive an email. It’s what determines whether the recipient will open the email. ChatGPT can help generate engaging subject lines that will compel recipients to read your emails.
To demonstrate, we requested ChatGPT tips on creating good email subject lines. It gave us good answers, paraphrased below:
- Keep it short and precise (around 3-7 words or 40-50 characters) to make them visible on all types of devices.
- The subject line should be clear and specific to convey the message.
- If possible, it should be personalized with the recipient’s name or other details
- It should use language indicating a sense of urgency.
- Highlight the value of opening the email to the recipient.
- Use numbers to make the email look actionable.
- Avoid spam trigger words such as "free," "cash," "urgent," etc.
- Experiment with emojis to make your emails more catchy.
ChatGPT gave us good tips that every email marketer will attest to. Now, it’s time to test if the chatbot itself actually adheres to its tips. We asked it to “Give examples of good email subject lines for a jewelry retailer,” and it responded with:
- "Shine Bright: New Arrivals in Diamond Elegance!"
- "Unwrap Luxury: Exclusive Gold Collection Inside"
- "Glamour Awaits: Discover Our Stunning Gemstone Rings"
- "Timeless Beauty: Classic Pearl Necklaces Now Available"
- "Sparkle and Save: 20% Off All Earrings This Week"
- "Jewelry That Tells Your Story: Customization Options Await"
From the examples above, we can observe that ChatGPT actually keeps close to its recommendations. It gave email subject lines that are short, precise, and actionable.
Personalize Your Emails With ChatGPT
Email personalization implies using subscribers’ data to send targeted messages they’re more likely to engage with. It applies to both subject lines and the message body.
ChatGPT can help you personalize your emails. To demonstrate, we asked it for tips to personalize emails, and it responded, as summarized below:
- Use the recipient’s name.
- Segment your audience based on demographics and behaviors.
- Give customized product recommendations.
- Remind customers of past interactions.
- Send abandoned cart reminders (for e-commerce retailers).
Yet again, we want to observe if ChatGPT adheres to its tips. We asked it to “Write a personalized email for a jewelry retailer selling wristwatches,” and it did well:
An actual jewelry retailer can follow the above template to create an effective personalized email. But it’ll need some editing to make it sound more humanlike. ChatGPT’s output sounds a bit robotic and hyperbolic; tone it down to look more professional.
Use ChatGPT to Write A Congratulatory Email
Congratulatory emails are one of the most common types of email. For example, a colleague at work gets promoted, and you need to send a congratulatory email about their new position.
Creating a good congratulatory email from scratch can be difficult, but ChatGPT has made it as easy as possible. You can ask it to help you write the email and include details about the workplace and your colleague’s new position.
For example, we asked it to “Write an email congratulating a new colleague who just got promoted to the position of General Manager at Company A.” It gave this response:
ChatGPT’s response is a suitable template to congratulate a new colleague who got promoted at your company. You can edit the paragraphs and add a few words to make it feel more personal.
To experiment further, we asked ChatGPT to “Write a short email congratulating Jessica, who was just promoted from Junior Software Engineer to Senior Software Engineer. Jessica is 28 years old and is relatively young for a Senior Engineer, making the promotion a big achievement.”
ChatGPT gave a stellar response embodying Jessica’s unique situation of being promoted to a Senior Software Engineer at a relatively young age. We’ve demonstrated that ChatGPT is good at creating congratulatory email templates.
Use ChatGPT To Write Effective Email Pitches
ChatGPT can help you write effective email sales pitches to strangers or people you already know. The chatbot cannot give ready-made pitches on its own, but it can give you a template to refine to fit your requirements.
To illustrate, we asked ChatGPT to “Write a brief sales pitch for a plumbing service provider seeking to offer our services to a local mall operator.” It gave this response:
In the above picture, ChatGPT gave us a good template for a plumbing service provider to follow when pitching to a local mall operator or any other local business. The pitch looks bland on its own, but you can add more details and personalize it with the target customer’s data.
We also asked ChatGPT to “Provide a follow-up to the above email after two weeks of no response.” It responded with this text:
The above picture shows a good follow-up template to the previous email.
Write Post-Transaction Appreciative Emails
Appreciating customers after landing a deal from an email pitch is cordial. Post-transaction emails make the customer feel esteemed and more likely to request your services in the future. You can use ChatGPT for emails to appreciate customers.
To illustrate, we asked ChatGPT to “Write an email appreciating a customer who just closed an annual contract with our plumbing company,” and it gave this response.
The above is yet another example of successfully using ChatGPT for emails. The chatbot provided a solid template for a message appreciating a hypothetical customer for enlisting the services of our plumbing company. A human might have taken an hour to create a similar one.
Add a Call-To-Action
ChatGPT can help you generate effective call-to-action (CTA) statements for your email campaigns. You can tailor the CTA to your specific format and audience type. To demonstrate, we asked ChatGPT to “Generate an email call-to-action enticing customers to buy our gaming consoles,” and it gave us this:
The output demonstrates ChatGPT’s ability to help you create effective call-to-actions in your email campaigns. It might be challenging even for a seasoned marketer, but the chatbot did that instantly. ChatGPT is a force multiplier; you can use it to generate email ideas on the fly and add more details to make them more effective.
Use ChatGPT To Write Compelling Promotional Emails
ChatGPT can help you write promotional emails for customers and leads. Let’s say you’re a board game retailer running a Christmas discount of 25% off on all products. You want to send a captivating email informing your newsletter subscribers of this discount and compel them to buy products.
We asked ChatGPT to “write a brief board game retailer informing my subscribers of a 25% Christmas discount for my board games”.
The chatbot did a decent job, to be sure. You can still add more information to make the email compelling, but ChatGPT has provided a good foundation to start from.
Use ChatGPT For A/B Testing
A/B testing is an experimentation process that pits two or more versions of an email copy, ad, or any other content to see which one is more effective. You can use ChatGPT to create similar variations of the same email and A/B test them to see which one delivers the best results.
To illustrate, we asked ChatGPT to “create two versions of a brief email informing subscribers of the imminent opening of our second restaurant within the city.”
ChatGPT gave us two good versions of the email we asked it to write. You can prompt the chatbot to create as many emails as you wish for your campaign and A/B test them.
Generate Quick Replies With ChatGPT
Quick replies are one of the best ways to use ChatGPT for email. You ask the chatbot to generate short, straightforward replies to emails that you receive. ChatGPT is particularly good at generating such replies because of its training on massive amounts of email data. It can help you reply to emails faster and save time for more productive things.
We asked ChatGPT to “Write a quick short email telling Plumbing Company A that I'm no longer interested in their service”. It gave the below response, proving its helpfulness:
We have shown how using ChatGPT to write emails can reduce your workload and improve productivity. Numerous examples above illustrate the successful use of ChatGPT.
We’ll emphasize that ChatGPT can not do all the work for you. It cannot write ideal emails on its own, and you’ll need to edit the output to make it more human and add information the customer needs. Yet, it provides a good foundation for writing creative emails, making it a force multiplier for email marketers.
Last thing, we would like to remind you to choose a secure and reliable email service provider (ESP) to guarantee delivery of your emails. UniOne is one such provider that you can use to send transactional and marketing emails easily.