Best Review Request Email Examples And Free Templates

Online customer reviews are important to every business owner. The more positive reviews you get, the more people patronize your business. Alas, most customers won’t bother leaving a review unless asked, so knowing the right way to ask is vital. This article will show you how to request a review via email and offer some examples to follow.

What is a review request email, and what’s the importance?

A review request email is an email you send to a customer asking them to leave a review for the product or service they purchased from you. For example, if you sell jewelry online, and someone has just purchased several items from your store, you can send an email asking them to leave a review on your website after delivering their goods. As subsequent visitors see the review, they’ll be encouraged to buy your products.

Review request emails are important because they help build a positive reputation for your brand. If you compel customers to post reviews each time they buy your products, you’ll likely get a lot of positive feedback that will encourage others to patronize your business.

How do you ask for customer reviews via email?

You can ask a customer to leave a review after interacting with your brand by sending them a polite email. The best time to request a review is immediately after the customer interaction, when they still remember you and are willing to share opinions about your brand.

Your request for a review email should be clear and precise. Go straight to the point, asking the customer for a review and telling them why it is vital to your business. Be sure to provide a link to the review page that the customer can quickly follow and post feedback.

Best practices for sending review request emails

Now let’s dive into the best practices for sending review request emails to your customers.

Keep it brief and concise

Your email should be as brief and concise as possible. Avoid beating around the bush. Go straight to the point, asking your customer about leaving a review and providing a call-to-action button they can click to get to the review page.

The longer your email is, the less time they have to respond. Most people read emails on mobile phones, which makes long texts even more uncomfortable. Assume each word costs you a significant amount of customer attention and try to minimize your costs.

Personalization

Personalization entails using data you have collected about the customer to craft a more targeted message. It increases the chances of them responding to your suggested action.

You can personalize review request emails by including the customer’s name and mentioning the products or services they’ve purchased. Personalization will help them relate to your email and be more likely to post a review.

Use your unique brand style

Your review request email should incorporate your unique brand style so recipients can instantly recognize it. The customer should know the origin from a glance. Use your logos, fonts, colors, and any other unique aspects of your brand.

Example of a review request email incorporating a unique brand styleSource: Really Good Emails

Insert a review link

Review request emails aren’t complete without the link that takes the customer to the page where they can post the review. There’s no use nudging a customer to post a review and leaving them struggling to figure out how to do that.

Any review request email you send should include the link which the customer can click to go to the page where they can type their review.

Use a call-to-action

You can combine the review link with a call-to-action button. This button gives a clear solicitation to the customer, e.g., “Post a review,” “Leave a review,” “Provide feedback,” etc. A call-to-action button increases your chances of getting a review.

Example of a review request email with a clear call-to-actionSource: Really Good Emails

Make things easy

Make your review process as easy as possible. Customers should be able to type and post their reviews quickly. Otherwise, they can get discouraged by the complex procedure and abandon it.

It should be as easy as filling out a few form fields and hitting the post button on your website.

Offer incentives

You can use incentives to entice customers to leave reviews. For example, if the customer posts a review, you can offer a discount on their next purchase. You can also offer little gifts and freebies to nudge undecided customers.

Example of a review request email with an incentive.Source:Really Good Emails

Critical timing

Timing is critical to getting a customer to leave a review about your product or service. You should send the review request email shortly after the customer purchases your item. If you wait too long, the customer might forget about your brand and be unwilling to post a review.

Free request email review templates

Let’s see some examples of review request emails you can follow.

Personalized template

Subject line: [Customer Name], can you review our [product/service]?

Hi [Customer Name],

Thanks for patronizing our [product/service]. We hope you're very satisfied with your purchase.

At [Business Name], we pride ourselves on receiving and incorporating feedback to enhance our customers' experience. We would love it if you could take a few minutes to review our [product/service].

Your feedback matters to us and will help us improve our products/services. Please follow the link below to visit the review page:

[Link + Call to action]

Thanks in advance for your consideration. We look forward to your feedback.

Cheers,

[Business Name]

Mass review request email campaign

You can follow the template below to send review requests to multiple customers simultaneously:

Subject line: Can you review our product?

Hi,

We hope you’re satisfied with the [product/service] you recently received. We pride ourselves on delivering exceptional customer experience, and your feedback can help us do this.

Could you please take a moment to review our product? Your feedback is important to us, as it helps us continually improve customer experience. We’ll offer a [discount package] on your next order as an appreciation for your time.

Please follow this link to post a review:

[Link + Call to action]

Thanks in advance for your time and effort.

Cheers,

[Business Name]

Generic review request

Subject line: Your experience with [Business Name]

Hi there,

We hope you’re satisfied with the [product/service] you recently received from us. We would love to hear about your experience because your feedback is valuable.

Could you please take a few minutes to provide feedback on our product? Your Google review will encourage other buyers to consider our [product/service] and help us improve customer experience.

You can follow the link below to publish your review:

[Link + Call to action]

Thanks in advance for your time and consideration.

Cheers,

[Business Name]

A follow-up to a review request email

You can use the template below to send a follow-up to a customer who ignored your first email:

Subject line: Your feedback matters, [Customer Name]

Hi [Customer Name],

We hope you enjoyed our recently delivered [product/service]. We aim to provide customers with the best-ever service, and your feedback helps us achieve this goal.

We understand that you might be busy with other things, but this is a reminder that your feedback matters and will help us improve our service for you and others. We’re offering a [discount package] to appreciate your time and effort.

You can follow the link below to publish a review:

[Link + Call to action]

Thank you for your time and consideration.

Cheers,

[Business Name]

Conclusion

Requesting reviews via email is an effective way to get valuable customer feedback and help spread the word about your business. We have shown you the best practices for sending review request emails and provided a few templates you can use.

Above all, ensure you choose a reliable email service provider (ESP) to interact with your customers. No matter how good your emails are, they won’t get good results without the right ESP to deliver them to customers. Fortunately, UniOne is a reliable, secure, and affordable ESP you can rely on.

FAQs about review request emails

What’s the best time to send a review request email?

The best time to send a review request email is within 24 hours after the customer purchases your product. At this point, the customer clearly remembers your brand and will be more likely to take up your suggestion. Each passing day reduces your chances of getting a response.

How many review request emails can I send to a single customer?

You can send up to 3 review request emails to a customer. There’s no hard limit, but 3 is the maximum number to ask for reviews before giving up if you don’t get a response. Anything above that might feel pushy, causing the customer to report you for spam.

Should I personalize review request emails?

Yes, personalizing review request emails increases your chances of getting a response. A personalized email makes the customer feel esteemed and more likely to follow up with your suggestion to post a review.