Email Marketing for Casino and Gambling Industry

Why Email Marketing Matters in Gambling

Due to its cost-efficiency and flexibility, email remains one of the most powerful tools for casinos and iGaming platforms to promote offers and boost engagement among players. UniOne’s API-first email marketing software for gambling helps you send messages securely and efficiently while following the best practices for opt-in list management.

Automated Campaigns

Keep players in the loop, automatically. Set up welcome sequences, bonus reminders, and win-back emails with UniOne’s Web and SMTP API integration designed for the online casino industry email marketing efficiency. Save time while staying top of mind.

Transactional Emails

Deliver account updates, deposit confirmations, password resets, and other key alerts in real time. UniOne ensures your transactional casino emails are fast, secure, and always reach the inbox.

Player Segmentation

Target the right audience with precision. Use your internal platform or CRM to segment players by behavior, preferences, or activity, and let UniOne deliver personalized messages at scale with maximum impact.

Deliverability Optimization

What good is a message if it never gets seen? UniOne uses industry-best deliverability practices to keep your casino emails out of spam and right in front of your players — with authentication protocols, dedicated IPs, extended support, and more.

iGaming Compliance

We work strictly with platforms that properly opt-in their subscribers and meticulously follow data and email list hygiene practices. UniOne supports responsible email marketing in all industries, especially in gambling, helping you stay compliant and credible.

Analytics and Reporting

Track the success of every email campaign your casino or betting platform sends with real-time webhooks, visual dashboards, and downloadable CSV data. From opens and clicks to bounces and unsubscribes, UniOne gives you clear data to optimize performance and improve the results of your audience engagement.

Why is UniOne the best service for Gambling

Quick to launch and simple to configure

Get started fast with almost plug-and-play API-based email marketing software for gambling. UniOne is easy to set up with its clear Web API documentation, SMTP connectivity and native integrations with specific CRM platforms, so your casino or iGaming platform can start sending messages right away — no steep learning curve, no delays.

Industry-specific experience in iGaming

With dozens of customers in the niche, we understand the casino and online gambling space, while working only with platforms that follow opt-in best practices. That means smarter tools, tailored features, and compliance-ready support from day one.

High delivery rates

Your emails won’t do much if they don’t get seen. With UniOne, you get top-tier deliverability to make sure your bonus offers, account alerts, and promotions land in inboxes — not bounced or put in spam folders.

Seamless integration with major platforms

Easily connect UniOne to your CRM, game platform, or user database using our flexible Web API and SMTP connection. Having native integrations with casino-oriented platforms like Fast Track CRM and Phoenix365, we fit right into your tech stack so you can focus on building winning campaigns.

Scalable solutions for operators of all sizes

Whether you’re running a growing online casino or a well-established iGaming platform, UniOne scales with you. With the capacity to process up to 60 million email sends per hour, our system handles everything from automated transactional emails to large-scale marketing campaigns with ease.

24/7 support

Email never sleeps — and neither do we. Our support team is available around the clock to help you set up, send, troubleshoot, and optimize, so your email marketing for gambling runs smoothly day and night. Need more extensive support in the messenger with the access provided for all your teammates? We’ve got it covered as well!

UniOne’s Pricing for Online Gambling

Free Trial

All features of the STANDARD PLAN plus

Starting at

$0 / month

6,000 emails/month free to explore every feature for 4 full months

Boost your casino and gambling email marketing with UniOne — start free with 6,000 monthly emails and test out our tools for 4 months with no risk.

After your trial, it’s just $4/month with flexible add-ons to match your sending needs.

Send smarter, reach more players — risk-free!

Get started

Standard

Starting at

$6 / month

50 000 emails/month

Friendly help 24/7 anytime via live chat & email
Fast delivery for player sign-ups, bonus alerts, and account updates
Scalable bulk emails for promotions, newsletters, and campaigns
Easy integration with SMTP, Web API, libraries for Ruby, PHP, C# (with more to come)
Seamless connectivity with niche CRM platforms (Fast Track CRM, Phoenix365, etc.)
Strong email authentication — SPF, DKIM, DMARC & tracking domains
200+ customizable templates plus user-friendly AI-powered email builder
Real-time tracking for opens, clicks, bounces & unsubscribes
Smart campaign management with custom tags & independent projects
In-depth analytics with up to 100 days of data & CSV downloadable files
Built-in email validation with free credits included
Top-level security with 2FA, Microsoft & Google OAuth, GDPR compliance

Extra emails beyond the included volume cost up to $0.75 per 1,000 emails. Extra messages
Plan - $/1,000
≤ 100K - $0.75
150K - $0.70
300K - $0.60
700K - $0.50
1,5M - $0.45
3M - $0.30

Extra email validations beyond the included volume cost $2 / 1,000 validations. Included validations
Plan - quantity
≤ 50K - 100
≥ 100K - 6000

Get started

INDIVIDUAL

All features of the STANDARD PLAN plus

Individual Pricing

Flexible email volume to match your player base
Custom validation plans to keep your lists clean and deliverability high
Seamless onboarding with expert guidance
24/7 priority support for mission-critical campaigns
A dedicated success manager to optimize your results
Expert deliverability consulting to ensure your messages hit the inbox

Ready to scale your email game? Contact us and get your personalized offer!

Get in touch

FAQ

What makes email marketing effective for the casino and gambling industry?

Email confidently keeps its position as one of the most reliable and cost-effective ways to stay connected with the audience (players), promote bonuses, and increase engagement. With UniOne’s API-powered email marketing software for gambling, you can deliver targeted messages, transactional alerts, and special offers right to the inbox — fast, secure, and personalized. We work only with platforms that follow best practices and properly opt-in their subscribers, ensuring your messages reach an audience that’s ready to engage.

Can you automate welcome emails, bonus alerts, and reactivation flows?

Yes! UniOne’s powerful Web API allows you to build any automation to set up welcome sequences, bonus notifications, win-back emails, and more. Integrate us with your customer data platform or CRM system and send the right message at the right time — automatically. We're all about making email marketing smarter and more effective for casino and gambling platforms, saving you time and money on email delivery.

Can your system integrate with casino platforms and CRMs?

Absolutely. UniOne is built with easy, flexible integration in mind. We made our HTTP API and SMTP support specifically for seamless connectivity with any iGaming platforms, CRMs, and internal tools, making it simple to sync player data and send personalized messages at scale. This is why we're already been chosen as an email service provider by dozens of gambling operators and have native integration with several casino-oriented tools.

Is this service suitable for both small operators and large casinos?

Yes — it’s made for both. Whether you're a small casino just getting started or a large, established iGaming operator, UniOne offers scalable email marketing solutions to match your needs. From sending a few hundred emails to millions, our platform grows with you — backed by 24/7 support and industry-specific tools built for your success.

Get Started with Email Marketing for gambling industry

We prioritize seamless and secure email delivery for casinos and gambling platforms — that’s why every new user gets a 4-month free trial with 6,000 emails per month to explore everything UniOne has to offer. Start sending bonus alerts, game updates, account notifications, or promotional campaigns at no cost to see that our platform ensures fast, reliable delivery with 24/7 support ready to help at every step.

When you're ready to grow, simply upgrade to an affordable plan or reach out to our team for a custom solution tailored to your gaming operation.

Try for free Discover our pricing