Click rate is a metric in email marketing that shows how many people clicked on a link inside your email. When someone asks what is click rate or what is a click rate, the answer is simple: it tells you how many recipients interacted with your email by clicking a link. The click rate is defined as the percentage of all delivered emails that had at least one click.
Click rate helps you understand what your audience likes and how effective your email campaigns are.
Click Rate = (Number of Emails with Clicks ÷ Number of Delivered Emails) × 100
While open rate as another email marketing engagement metric becomes less and less reliable, click rate allows you to know more about the audience’s interest in your email content, and whether it encourages people to take desired actions. If your click rate is low, it may mean that your content, design, or links need improvement. Maybe overall email marketing strategy and email list hygiene should also be reconsidered.
Email platforms like UniOne, Brevo, Mailchimp, or HubSpot show click rate and other important stats in simple dashboards, so you can easily track how well your emails are performing. Another way to know how many users clicked on your links is to set up webhooks that inform you instantly on each action subscribers take with your emails.
