Artificial intelligence is becoming ingrained in our lives as digitization spreads to all sectors. However, despite the advantages, people feel vulnerable because of the volume of information that artificial intelligence systems can gather about them. Therefore, Google has decided that data privacy is paramount for every user regardless of how difficult it becomes for marketers to perform their jobs. In 2019, Google announced that it was ending the use of third-party cookies in its browsers due to users' privacy demands. However, we still have one more year before “The End of Cookie World” takes effect.
Read more in our article on the CDP Institute Blog…