03 october 2024, 11:49
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If you are a mass email sender struggling with Campaign Monitor lately – either due to its rising costs, or the limitations contradicting your marketing strategy – this guide is right for you.
Here you’ll find Campaign Monitor alternatives that we’ve reviewed and ranked based on their ease of use, affordability, and advanced features.
Let’s start with its strengths and then move on to the areas where Campaign Monitor’s competitors excel and stand out.
Top Alternatives To Campaign Monitor
|
Platform |
Free Options |
Best For |
Stands Out For |
Starting Price* |
|
Free Trial |
Small, medium, and large businesses, developers, and e-commerce |
Instant event notifications, webhook support, AI-powered HTML editor, click & unsubscribe tracking, 45 days of log retention, 400 days of analytics data storage |
$6/month for 10,000 emails |
|
|
Free Trial |
Mid-sized businesses, e-commerce |
Dynamic content, CRM integrations, machine learning capabilities |
$15/month for 10,000 emails |
|
|
Free Demo |
Small to mid-sized businesses, e-commerce |
All-in-one platform, pre-built email templates, automation, audience segmentation |
$9.27/month for 5,000 emails |
|
Free Plan |
Small businesses, startups |
SMS marketing, automation, built-in CRM |
$9/month for 5,000 emails |
|
|
Free Trial |
Marketers, small to medium-sized businesses |
Custom reporting, automation workflows, AI-powered recommendations |
$9/month for up to 500 subscribers |
|
|
Free Plan |
Small businesses, bloggers, and startups |
Email automation, surveys, pop-ups |
$35/month for 50,000 emails |
|
|
|
Free Plan |
Small and medium-sized businesses, ecommerce |
Pre-built automation workflows, dynamic content features |
$16/month for up to 500 contacts and 6,000 emails |
|
Free Trial |
Small to mid-sized businesses, creators, e-commerce |
Comprehensive marketing suite, AI-powered email content suggestions |
$15.6/month for up to 1,000 contacts and unlimited emails |
|
|
Free Plan, Free Trial |
Bloggers, entrepreneurs |
Visual automation templates and builder, customizable sign-up forms |
$15/month for up to 300 subscribers |
|
|
Free Plan |
Non-profits, small businesses, and entrepreneurs |
Email automation, split testing, web push notifications |
$15/month for up to 500 subscribers with a monthly sending limit of 10X your subscribers' list |
|
|
Free Trial |
Small business |
Drag and drop editor, landing pages, event marketing, and social media integration |
$12/month for up to 500 subscribers |
|
|
Free Trial |
E-commerce |
Powerful e-commerce CRM, advanced segmentation |
$39/month for up to 2,500 contacts |
|
|
Free Plan |
Mid-sized businesses to large enterprises, e-commerce |
Real-time customer data, integration with e-commerce platforms like Shopify and Magento |
$20/month for up to 5,000 emails and 500 contacts |
* Note on pricing: Services mentioned in this article use different pricing schemes, which may be quite confusing. Usually, a few pricing plans are offered, based on the selection of features available. Within each plan, a user may also select a tier which is determined by the number of contacts, or, sometimes, the number of messages sent per month. Some ESPs, notably UniOne, offer a full set of features for any plan (even the free one), and the overall price is based on the number of messages or contacts only. Still others may charge extra for certain premium features.
These variations make it difficult to compare prices directly. Therefore, we give the pricing information for the lowest plan and tier available for each service, and add a few other pricing options as an example. To evaluate your expenses for a particular product, be sure to visit their pricing page.
What is Campaign Monitor?
Campaign Monitor is an email marketing service that helps users create personalized emails, automate email campaigns, build signup forms, and manage them all in one place. It is used by businesses to improve their email marketing on a budget. Users can send bulk emails, set up automated journeys, and track results.
Why are people switching from Campaign Monitor?
Reason #1: Pricey
Despite its many features, it's pricier than other email marketing services that charge far less. For instance, with Campaign Monitor’s Lite package, you'll pay $12 a month for just 2,500 emails, whereas UniOne charges half of that to send 10,000 emails.
Reason #2: Outdated Email Templates
The email templates feel like relics from the past, lagging behind in terms of design and customization needed to make a brand stand out.
Reason #3: Inattentive Support
A lot of users have reported long wait times and unhelpful responses from Campaign Monitor's customer support team.
For these reasons, users are now seeking an email marketing platform designed to be intuitive, reliable, and capable of meeting their evolving needs.
*The above reasons were taken from public online reviews of Campaign Monitor users.
UniOne – Best For High Deliverability And Scalability
Free Plan
Free for up to 4 months with 6,000 emails per month.
Paid Plans
- $6/month: 10,000 emails.
- $11/month: 20,000 emails.
- $25/month: 50,000 emails.
*Pricing information retrieved from UniOne in August 2024.
UniOne is one of the best email delivery services designed to meet the evolving needs of businesses that send critical, time-sensitive emails to their customers. A reliable Campaign Monitor alternative known for its high deliverability, detailed analytics, and seamless integration capabilities.
Unlike Campaign Monitor which tends to focus on a broad spectrum of marketing needs, UniOne prioritizes reliability with email delivery rates exceeding 99.88%. This high deliverability is ensured by IP reputation management, real-time monitoring, and strict adherence to best practices.
UniOne's versatile API helps users integrate it seamlessly into their existing applications and automate workflows. For campaign creation, users can either use an intuitive drag-and-drop editor or choose from 40+ modern email templates.
Another feature that places UniOne at the top of Campaign Monitor’s competitors is its scalable infrastructure which can handle growing email volumes reliably, even during peak times. UniOne handles email volumes of up to 60 million emails per hour, allowing you to scale up seamlessly as your email volume grows.
Whether you are a startup or a mature business with a tight budget, UniOne can definitely help you by offering a 4-month free trial with 6,000 emails per month before switching to its affordable monthly or yearly plans.
Overall, it’s an excellent choice for businesses looking for a reliable, efficient, and cost-effective solution to send transactional emails.
Pros
Affordable – with plans starting at $6/month.
Advanced Anti-spam measures – protect the sender's reputation and safeguard transactional emails.
Detailed Analytics & Advanced Segmentation Options – track the performance of your campaigns in detail.
Responsive Customer Support – quick issue resolution with a 95% customer satisfaction rate.
Pre-designed templates – help you create professional-looking emails instantly.
Cons
No SMS integration – UniOne focuses solely on transactional email delivery as its best approach.
Limited templates – UniOne offers 40+ modern templates, which might not suit all business types.
ActiveCampaign – Best For Contact Segmentation And CRM Integration
Pricing
Free Plan
No free plan is available but you can sign up for a free trial.
Paid Plans
- Starter: $15/month for up to 1,000 contacts and email sends of 10x contact limit.
- Plus: $49/month for up to 1,000 contacts and email sends of 10x contact limit.
- Pro: $79/month for up to 1,000 contacts and email sends of 12x contact limit.
- Enterprise: $145/month for up to 1,000 contacts and email sends of 15x contact limit.
*Pricing information retrieved from ActiveCampaign in August 2024.
This Campaign Monitor alternative fits the bill perfectly if you want the optimum automation and lead-scoring features. It has a robust CRM system with tools that engage, nurture, convert, and help businesses grow their customer base.
Notable features include site and event tracking, sales routing, and predictive sending. After you sign up, you will have access to 125 pre-designed template options, a basic drag-and-drop email builder with the ability to code your own templates using HTML and CSS.
You can use it to send bulk emails, design email newsletters from scratch, and personalize them to your liking. ActiveCampaign, however, is best utilized by marketing professionals with considerable experience, as its complexity can be intimidating for those with little or no experience.
The second concern would be the price point, but if you're a seasoned marketer adept at utilizing data, you'll love it.
Pros
Mobile app – for easy email campaigns and contact management anytime, anywhere.
Automated lead scoring – based on subscribers' past behavior (an option missing in Campaign Monitor).
Advanced automation – prebuilt automation templates and an easy-to-use flow chart system.
Better A/B testing functionality – as compared to Campaign Monitor (but ActiveCampaigns' low tiers don't include this feature).
Cons
Overwhelming for new users – due to its extensive feature set, and lack of guidance.
Pricey – especially for businesses that don’t utilize all of its features.
Room for improvement in the CRM system – considering how it compares to other standalone platforms.
Reporting is somewhat chaotic – can be tough to navigate.
Mailchimp – Best For All-in-One Marketing Solutions
Pricing
Free Plan
No free plan, but new transactional email users can send up to 500 emails for free to their verified domain.
Paid Plan
- $20 plus the regular Mailchimp subscription: for 25,000 emails per month.
- Additional credits for 25,000 emails cost $20 each for up to 500,000 monthly sends.
*Pricing information retrieved from Mailchimp Transactional in August 2024.
Mailchimp is a popular all-in-one email marketing and automation platform that businesses can use to send highly contextual emails via SMTP or Web API. It is one of the best-known Campaign Monitor alternatives designed to handle large subscriber lists efficiently.
Brands can choose from a large library of customizable email templates to reflect their style or create custom templates if necessary. There’s an advanced personalization feature that can be used to customize email campaigns with dynamic content.
Certainly, being a feature-rich tool, Mailchimp isn’t cheap at all. Plus, the advanced features outlined here cannot be tested for free.
Overall, a useful all-in-one solution, but definitely not for you if your primary focus lies in sending transactional emails with high deliverability and affordability, two things UniOne excels at.
Pros
Seamless integration – with popular third-party services like Woocommerce, Zapier, Stripe, and Calendly.
Detailed reports and analytics – track email performance and make informed decisions.
AI automation – helps you analyze data, write email subject lines, plan email campaigns, and much more.
Cons
Costly – especially for businesses with large email lists.
Hard to navigate – particularly for those new to email marketing.
Customer support issues – users frequently report dissatisfaction with customer support, citing slow response times and unhelpful interactions.
Limited support – for those with the free plan, Mailchimp offers limited support (30 days only) or no support at all.
Brevo (Formerly Sendinblue) – Best For SMS Marketing With Phone Support
Pricing
Free Plan
Free plan available – 300 emails daily.
Paid Plan
- Starter: $9/month for up to 5,000 emails.
- Business: $18/month for up to 5,000 emails with multi-user access and phone support.
*Pricing information retrieved from Brevo in August 2024.
Brevo (formerly Sendinblue) is another powerful Campaign Monitor alternative with multi-channel marketing functionality. That includes not only email marketing, but also SMS marketing, sales, transactional emails, and Facebook ads integrations, which makes Brevo a valuable tool for your marketing strategy.
There’s an advanced segmentation feature that you can use to segment and organize your contact database into different lists and send targeted emails based on that.
Marketers can then create a perfect automation workflow based on user behavior tracked by the Brevo Tracker script. For automation, Brevo allows you to choose from 9 prebuilt workflows or customize your own.
Overall, a startup-friendly platform with bulk email sending capabilities.
Pros
Free plan – gives you access to customized email templates, drag-and-drop editors, and transactional email without committing to anything.
Lead scoring – based on predefined criteria that assign scores to contacts automatically.
Brevo Wordpress plugin – has more than 80,000 active installations, with 4.5 stars.
Cons
Volume-based pricing can be restrictive – forcing users to purchase more emails than they need.
Additional charges apply – pay extra to access the premium features.
Requires an additional fee to remove branding – users must subscribe to the paid plan to remove branding.
Building landing pages costs extra – landing page builders are only available on the business plan.
Moosend – Best For Real-Time Reporting
Pricing
Free Plan
No free plan available but you can sign up for a free trial period of 30 days.
Paid Plans
$9/month: unlimited emails to up to 500 subscribers.
$16/month: unlimited emails to up to 1,000 subscribers.
Moosend has plans for up to 1,000,000 subscribers.
*Pricing information retrieved from Moosend in August 2024.
Moosend is an email marketing automation tool featuring everything your small business or e-commerce brand needs to run successful marketing campaigns and convert leads.
Some notable features include an AI-powered hyper-personalization and a countdown timer (only available in top-tier plans).
To create high-converting emails, you can either use a drag-and-drop editor or choose from 70+ customizable templates.
In addition to this, you can set up automated workflows, event-triggered emails, and interactive customer journeys to ensure timely, relevant communication with your customers. The platform’s advanced segmentation options and real-time analytics can also be used to achieve optimum results.
Pros
Unlimited emails – all plans are based on subscribers count, which is great for small businesses on a modest budget.
Ability to track website visits – which you can use to trigger automation.
Detailed reporting – covering everything from click heatmaps to geolocation insights and even client information regarding their devices.
Cons
Basic email and form template library – you may have to spend more time customizing or building them from scratch.
Less segmentation options – makes it difficult to send highly targeted emails.
Insufficient A/B testing – focuses only on subject line variations, you cannot compare more than two options simultaneously.
MailerLite – Best For Efficient Workflows
Pricing
Free Plan
Free for up to 1,000 subscribers and 12,000 emails per month.
Paid Plans
- $10/month: for up to 500 subscribers, unlimited emails per month and 3 users.
- $20/month: for up to 500 subscribers, unlimited emails per month, and unlimited users.
*Pricing information retrieved from MailerLite in August 2024.
MailerLite is another great alternative to Campaign Monitor that stands out for its user-friendly interface, affordable plans, and visual click maps feature that allows detailed analysis of customer journeys. Other notable features include an email verifier and Facebook integration for more precise targeting. An ideal tool for individual creators with zero experience, or small businesses with a tight budget. It has an intuitive drag-and-drop editor that makes creating landing pages, newsletters, and opt-in forms a breeze. Even better, there are 90 pre-made email templates that you can use to speed up the process.
With MailerLite's email campaigns builder, it's easy to set up regular mailings, A/B split, RSS feeds, or auto-resends. Finally, for personalization, you can add dynamic content to your subject lines to make your offers more targeted.
Pros
Free plan – complete with features like landing page builder, survey maker, and trigger automation workflows.
Landing page builder – makes it easy to create and design a custom landing page and drive sales simultaneously.
Automation tools – for personalized workflows based on users' behavior.
Cons
Missing premium features – such as full reporting, spam and design testing, advanced automation, or deep CRM integrations.
No templates for free – landing page or newsletter templates are only available on paid plans.
Review process takes time – you have to wait for the account to be verified before you can send your first email.
Basic landing page & site builder – comes with grid-based layouts, which limits the ability to move elements around and customize.
Omnisend – Best For E-commerce Marketing Automation
Pricing
Free Plan
Limited free plan available for up to 250 contacts and 500 monthly emails.
Paid Plans
- $16/month: up to 500 contacts and 6,000 monthly email sends.
- $59/month: up to 2500 contacts, and unlimited emails.
*Pricing information retrieved from Omnisend in August 2024.
Omnisend is a full-featured email and SMS marketing platform designed to help e-commerce businesses of any size grow and connect with their customers. Plus it integrates with over 130 eCommerce platforms, like Shopify, WooCommerce, and BigCommerce which makes it ideal for online retailers.
Other e-commerce-specific features include personalized product recommendations, reminders regarding abandoned carts, pre-built e-commerce workflows, dynamic content, and auto-generated discount codes.
You can create pre-built or custom automated email workflows. The platform offers audience segmentation, and targeted campaign creation, making it easy for marketers to track the success of their email campaigns. You can even manage customer reviews.
Pros
Dynamic messaging feature – helps boost e-commerce conversions.
Free plan – limited but includes all of the features.
Detailed performance reports – with valuable insights to improve email marketing efforts.
Pre-designed workflows – you can use them to automate your email campaigns.
List building features – popups and signup forms you can use to build your audience.
Cons
Pricey – as the pricing tier is determined by both the list size and the number of emails sent.
Branding on the free plan – forcing you to upgrade if you want to remove the Omnisend badge from your emails.
Missing integration options – lacks integration with Google Analytics or CRM software.
E-commerce-specific – not suitable for every business or niche due to its e-commerce-centric approach.
GetResponse – Best For Comprehensive Marketing Suite With Webinars
Pricing
Free Plan
Free forever plan for up to 500 contacts.
Paid Plans
- Email marketing: $19/month for up to 1,000 contacts.
- Marketing automation: $59/month for up to 1,000 contacts.
- E-commerce marketing: $119/month for up to 1,000 contacts.
- GetResponse Max: $1,099/month for up to 1,000 contacts.
*Pricing information retrieved from GetResponse in August 2024.
GetResponse is an excellent Campaign Monitor alternative packed with e-commerce integrations, superb email customization, and campaign automation options.
This all-in-one marketing solution caters to businesses focused on event management and online marketing. Apart from basics like segmentation and A/B testing, some notable features include sales funnels and the ability to sell products straight from the newsletter, which can be incredibly useful. You can set up and promote events, manage registrations, invite and remind attendees, and even process payments.
GetResponse also allows you to set up autoresponders to connect with subscribers instantly with scheduled or triggered automated emails.
Event organizers might find this tool more useful because of its built-in webinar feature, unavailable in traditional marketing tools. With this feature, you can host up to 1,000 live attendees, stream webinars, and store up to 20 hours of recordings.
You can start with its basic email marketing plan for $19/month per 1,000 contacts, whereas advanced features like lead scoring, email automation, and webinar creation are exclusive to higher-tier plans.
Pros
Comprehensive feature set – ideal for handling an entire marketing campaign in one place.
List automation option – you can segment your subscriber list automatically by adding various conditions.
Generative AI capabilities – create emails, landing pages, websites, autoresponders, and more instantly in a few clicks, with no copywriting or design skills.
Cons
Can be quite expensive – and the price will rise as your contact list expands.
Inefficient customer service – multiple users have reported experiencing delays and unhelpful support from GetResponse.
Comparatively fewer design customization options – several users have voiced frustration over the lack of global font styles and heading styles, forcing them to manually format emails.
Convertkit – Best For Detailed Audience Analytics
Pricing
Free Plan
A free plan is available with limited features, and you can sign up for a free 14-day trial with a paid plan.
Paid Plans
- Creator: $29/month for up to 1,000 subscribers (unlimited visual automations, unlimited email sequences, 2 users).
- Pro: $59/month for up to 1,000 subscribers (unlimited users, unlimited visual automations, unlimited email sequences).
*Pricing information retrieved from ConvertKit in August 2024.
ConvertKit is an all-in-one email marketing platform with an intuitive interface designed to meet the needs of different types of creators.
Whether you are a professional blogger, podcaster, content creator, Youtuber, or even a course creator, you can use this tool to build your audience, streamline your marketing, and sell your e-product easily.
It integrates with popular platforms like Shopify, Zapier, Stripe, Gumroad, and Teachable which makes it an ideal choice for anyone looking to build a successful online presence.
There's a powerful segmentation and tagging system in place that you can use to automate campaigns targeting an individual or a series of contacts. The tool has a visual workflow builder with 28 pre-built automation templates which is quite impressive.
CovertKit however, falls behind the competition analytics-wise, as it provides only basic analytics regarding open rate, clicks, click rate, and unsubscribes.
Overall, ConvertKit is a user-friendly tool, but not budget-friendly compared to other similar email marketing services.
Pros
Set up separate signup forms – one per content asset or incentive.
Behavior-based tagging – based on user actions.
Easy to add or remove subscribers – based on data from workflows using the tagging system.
Intuitive landing page editor – with plenty of templates suited for social media campaigning.
Cons
Gets pricier – once you hit 1,000 subscribers.
No automations for free – only in the paid plan.
Advanced personalization – it is difficult to understand and implement, requires coding knowledge.
Basic analytics – doesn't include bounce rates or heatmaps.
Aweber – Best For Detailed Performance Reports
Pricing
Free Plan
Free for up to 500 contacts and 3,000 emails per month.
Paid Plans
- Lite: $15/month for up to 500 subscribers, with a monthly sending limit of 10x your subscribers' list.
- Plus: $30/month for up to 500 subscribers, with a monthly sending limit of 12x your subscribers' list.
- Unlimited: $899/month for unlimited subscribers, with a monthly sending limit of 15x your subscribers' list.
*Pricing information retrieved from Aweber in August 2024.
Aweber is an email marketing tool equipped with powerful features perfect for small e-commerce brands, content creators, and even entrepreneurs. This tool is highly praised for its robust automation capabilities, cross-device testing, and AI-powered smart designer that builds branded email templates instantly.
You can use an impressive collection of email templates to set up simple and inexpensive campaigns, merge data, and personalize email newsletters based on your preferences. Although the design can't be compared to what large e-commerce platforms offer, it's still a good choice for those just starting out.
You can add personalization fields or select segments and variables from the drop-down menu. Once you are done creating your first email newsletter campaign, preview it and send a test email to ensure that it works.
Aweber also features an autoresponder that sends triggered email marketing campaigns to your subscribers. With this, you can send personalized emails based on user actions without overworking yourself.
One last thing worth mentioning about Aweber is its direct integration with PayPal along with other e-commerce platforms like Shopify.
Overall, a good option for online businesses and creators. However, if you need more flexibility and value, you must consider other options like UniOne or MailerLite.
Pros
Multiple landing page templates – you're sure to find something you like, no matter what industry you are in.
List management tools – make it easier to manage subscribers and maintain lists using automation rules.
Sales tracking option – accessible through their email web analytics, allows you to monitor and optimize campaigns based on sales data.
Cons
Outdated interface – as compared to other alternatives with similar offerings.
Missing common features – such as advanced segmentation, automation, spam or design testing features, and deeper CRM integrations.
You’ll be charged even for unsubscribed contacts – they count as part of your monthly subscription.
Quite expensive – as compared to other feature-rich platforms.
Constant Contact – Best For Cross-Channel Marketing
Pricing
Free Plan
No free plan available but you can sign up for a 30-day free trial.
Paid Plans
- Lite: $12/month for 50,000 contacts.
- Standard: $35/month for 50,000 contacts.
- Premium: $80/month for 50,000 contacts.
*Pricing information retrieved from Constant Contact in August 2024.
Constant Contact is an AI-powered Campaign Monitor alternative packed with a complete suite of tools for marketers to generate leads, nurture them, and collect feedback using surveys and embedded polls. There are several other notable features that make this tool dear to both hosts of online events and educators alike. One exception are the email automation and personalization tools, which aren't that impressive.
With its intuitive email editor and newsletter templates, you can easily create campaigns, but there are relatively few customization options, which might frustrate seasoned marketers. For a complete beginner, a basic understanding of HTML is necessary, since Constant Contact uses personalization tags based on HTML.
Moreover, this tool only supports subject line testing, useful in some cases, but you won't be able to optimize email content properly.
Overall, there’s plenty to take advantage of especially if you are in the event management business, but for transactional emails with high delivery rates, UniOne is a better choice.
Pros
Multiple niche features – such as the ability to create a logo, sell products, and schedule social media posts. For an additional fee, you can also run events and sell tickets.
Multi-channel marketing – to engage customers via different channels like email, social media, and events. This will help your business convey a consistent message across multiple channels.
Generative AI – helps you write emails and posts for social media based on simple prompts in seconds.
Multiple email templates – easy to customize using the email editor with drag-and-drop functionality.
Cons
Unsatisfactory price-performance ratio – in terms of what this tool and its competitors like UniOne or MailerLite offer.
Relatively fewer automation options – no multi-channel automation options, available in other tools.
Relatively expensive – especially when you have a large number of contacts to manage.
Performance issues – despite having a simple and clean UI, users report Constant Contact to be slow and unresponsive.
Limited A/B testing option – lets users test subject lines only.
Drip – Best For E-Commerce Stores On Budget
Pricing
Free Plan
There is no free plan but a 14-day free trial is available.
Paid Plans
- $39/month: for up to 2,500 contacts.
- $369/month: for up to 25,000 contacts.
- $1199/month: for up to 100,000 contacts.
*Pricing information retrieved from Drip in August 2024.
Drip is an email marketing automation platform with pre-built workflows, email templates, lead scoring, and onsite messaging features. While Drip may appear to be an email marketing platform for all businesses, its features indicate that it is specifically designed to help e-commerce brands maximize recurring sales and engage customers. Additionally, Drip provides insight into customer browsing history, cart abandonments, purchases, social media, and email engagements.
With Drip's onsite widget offered in various formats such as popups, slide-ins, and sticky bars, it’s easy to collect data on first-time visitors and then convert them into customers.
You can create dynamic segments based on customer data, run one-time campaigns, and automate them to engage your customer base.
Overall, it's a good email marketing platform for e-commerce brands, however not suitable for everyone.
Pros
Unlimited monthly emails – for up to 30,000 contacts (for more, caps will apply).
Ability to create sub-accounts – without requiring another subscription for multiple accounts.
Learning resources for newbies – including online courses and detailed documentation.
Cons
No free plan – only a 14-day trial period that doesn’t include unlimited email sends, so those just starting out may find it insufficient.
Low-contact plans lack essential features – and force users to pay a higher price for basic functionality.
Expensive – even though it’s focused on a small segment (e-commerce), pricing is pretty steep compared to other competitors.
No live chat support – for plans with less than 5,000 contacts (the cost for 5,000 contacts is $89/month).
Confusing analytics – finding essential data, such as email opens, requires too many steps.
Klaviyo – Best For Automating Complex Workflows
Pricing
Free Plan
Limited free plan available for up to 250 contacts and 500 monthly emails.
Paid Plans
- $20/month (Email): for up to 500 active profiles and 5,000 monthly emails.
- $35/month (Email & SMS): for up to 500 active profiles, 5,000 monthly emails, and 1,250 monthly SMS credits.
*Pricing information retrieved from Klaviyo in August 2024.
Last on our Campaign Monitor alternatives list is Klaviyo, another marketing automation platform with machine learning and data science capabilities for advanced analytics.
This tool is ideal for e-commerce brands and businesses in general, giving them access to multiple communication channels like SMS, email, and web push notifications to reach, convince, and convert audiences.
This tool comes with plenty of features that will cost you more as your mailing list grows. As far as functionality goes, it's terrific, since it automates complex workflows to keep your audience engaged. You can add your own recommendations to a template-based email using the intuitive email editor.
You can send customized messages to filtered customer segments using advanced segmentation rules. There are even dynamic coupons for Shopify and Magento platforms, designed to help you maximize conversions and boost customer loyalty.
Overall, a valuable tool for e-commerce brands with a substantial learning curve and high cost.
Pros
Intuitive email editor – with a drag-and-drop capability, text-only builder, and HTML editor, it’s easy to create and manage campaigns effortlessly.
60+ pre-made workflows – which make it easy to set up an automated email strategy.
Powerful segmentation options – create lists and specific segments that can also be synced with Facebook, Instagram, and Google ads.
Built-in CDP and CRM system – helps users understand customers' behavior and preferences to create highly targeted campaigns with built-in CDP and CRM functionality.
Cons
Learning curve – for new users, Klaviyo might be difficult to navigate and use, and they may need some time to master it before getting the most out of it.
Inadequate customer service – many users complain about insufficient customer support options and delays in receiving assistance from Klaviyo.
Expensive for smaller businesses – Klaviyo's recent price hike limits its appeal to smaller businesses. Many smaller ecom businesses find Klaviyo too expensive, wasting a portion of their budget on features they do not use.
Conclusion
Still trying to figure out the right alternative to Campaign Monitor? Pick one based on features, ease of use, and email deliverability.
All of the platforms listed here are strong competitors of Campaign Monitor worth considering if you are planning on switching to something other than Campaign Monitor. Both free plans and trials are available, so try them out before committing.
But remember, the cost of many options will rise with your business growth. Consider a platform with a business-friendly pricing model, high deliverability, and reliability over the long haul.
Frequently Asked Questions (FAQs)
– What are the Best Campaign Monitor alternatives for small businesses?
Best Campaign Monitor alternatives for small businesses are UniOne, Brevo, and MailerLite. The very best one will depend on your specific needs and budget.
– How do I choose the right Campaign Monitor alternative for my business?
Consider the email sending volume, budget, the features you need, and your technical expertise to choose the right Campaign Monitor alternative.
– How can I improve the deliverability of my transactional emails?
To improve the deliverability of your transactional emails, use a reputable email delivery service that allows you to authenticate emails, maintain clean email lists, personalize emails, and monitor deliverability. Using a dedicated IP is highly recommended for top results.
