05 september 2024, 13:11
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Using Brevo but still waiting for the anticipated results? Perhaps Brevo wasn’t the right fit for your business in the first place.
In fact, you aren’t the only one struggling with Brevo. Many businesses find Brevo to be insufficient for their needs, especially when their email list grows.
Time for good news – if you are ready to make a switch.
There are better alternatives to Brevo with high deliverability rates, ease of use, and friendly customer support that you can leverage.
To help you choose the right Brevo alternative, we compared and reviewed 8 products. Each option offers a unique set of features and benefits, and we researched and compared the solutions to help you decide.
Let’s start with Brevo’s strengths versus what Brevo competitors have to stand out.
Top Alternatives To Brevo
|
Platform |
Free Options |
Best For |
Stand Out For |
Starting Price |
|
Free Trial |
Developers, small-to-medium size businesses, API-first, transactional emails. |
API-driven, high deliverability, detailed analytics, scalable infrastructure, user-friendly. |
$6 / 10,000 emails per month. |
|
|
Free Trial |
Small businesses, bloggers, startups. |
Drag-and-drop editor, email automation, surveys, pop-ups. |
$10 / Unlimited emails per month. |
|
|
Free Demo |
E-commerce, Small to medium-sized businesses. |
customizable templates, advanced segmentation, and CRM integration. |
$9.27 / 5,000 emails per month. |
|
|
Free Plan |
Marketers, SMBs. |
Drag-and-drop editor, A/B testing, advanced analytics, segmentation. |
$17 / 15,000 emails per month. |
|
|
Free Trial |
E-commerce, startups, and small to medium-sized businesses. |
Drag-and-drop editor, customizable templates, automation workflows, analytics and reporting. |
$7/month for up to 500 subscribers. |
|
|
Free Trial |
Small to mid-sized businesses, creators, E-commerce. |
Comprehensive marketing suite, AI-powered email content suggestions. |
$19/month for unlimited email sends. |
|
|
Free Trial |
Small businesses. |
Drag and drop editor, landing pages, event marketing, social media integration. |
12/month for up to 500 subscribers. |
|
|
Free Plan |
Non-profits, small businesses, entrepreneurs. |
Email automation, split testing, web push notifications. |
$15/month for unlimited email sends. |
What is Brevo?
Brevo (previously known as Sendinblue) is a multi-channel marketing and CRM platform designed to help small and medium-sized businesses (SMBs) create and manage campaigns to reach and connect with their customers. You can use Brevo to automate customer interactions and track performance.
Even though Brevo appears to have everything businesses need to engage customers, its downsides are worth considering before you commit.
Why are people switching from Brevo?
Reason #1: Customer Support Issues
Brevo users report significant delays in resolving issues and long wait times for getting support.
Reason #2: Account Termination
Brevo users complain about termination of their paid plans without clear explanations and refunds. This lack of transparency undermines customer confidence in the platform and encourages users to switch to a more professional ESP.
Reason #3: Limited Features
Brevo email builder lacks crucial customization options, limiting users' ability to create visually appealing emails.
*The above reasons were taken from public online reviews of Brevo users.
UniOne – Best Brevo Alternative With High Deliverability & Scalable Infrastructure
UniOne ranks among the top Brevo alternatives by offering one of the best email delivery services for businesses looking to strengthen their email communications. Its efficient email API smoothly integrates into your existing infrastructure.
Where deliverability and performance are challenging to Brevo, UniOne maintains an exceptional 99.88% email deliverability rate, helping you reach your target audience consistently. When creating campaigns, use UniOne’s intuitive drag-and-drop editor or choose one of 40+ email templates to customize your message. UniOne also provides webhooks for instant event notifications. You're always in the loop with UniOne, so you can take action immediately whenever an email is bounced or clicked.
There are visual dashboards, along with CSV data export options to help you track your email performance and improve accordingly.
Whether your email volumes are 6 thousand or 60 million per hour, UniOne’s infrastructure is built to handle it like a champ. This scalability makes UniOne a smart choice for businesses expecting to grow and looking for a system that can grow with them.
Pros
Budget-friendly plans: Starting at only $6 for 10,000 emails/month with a 4-month free plan.
High email deliverability of 99.88%: Backed with features like dedicated IPs and email validation API that reduces spam complaints and protects the reputation of senders.
Email campaign grouping feature: You can use this to organize email campaigns by grouping them by type, topic, and sender.
Pre-built integrations: For easy integration with your existing workflows.
Exceptional customer support: For quick issue resolution with a 95% customer satisfaction rate.
Cons
Laser focus on transactional emails: We don't promise universal solutions as certain ESPs do (but sometimes fail to deliver).
Limited Email Templates: 40+ ready-made email templates may not suit every business' branding preferences.
Pricing
Free Plan
Free for up to 4 months with 6,000 emails per month.
Paid Plans
- $6/month: for up to 10,000 emails.
- $11/month: for up to 20,000 emails.
- $25/month: for up to 50,000 emails.
*Pricing information retrieved from UniOne in September 2024.
MailerLite – Best Brevo Alternative With Pop-Ups & Survey Functionality
MailerLite is another great alternative to Brevo. This email marketing platform has been designed to help small and medium-sized businesses implement a solid email marketing strategy.
It has an intuitive interface with the ability to create email newsletters, build workflows, add pop-ups, manage and segment subscribers. You can create landing pages, signup forms, interactive content, and anything your business needs to capture leads.
You'll love MailerLite if you have an e-commerce store as it allows users to connect stores, set up behavior-triggered campaigns, and track sales in all of its paid plans.
Pros
Free plan: With features like landing page builder, survey maker, and trigger automation workflows.
Landing page builder: Makes it easy to create and design a custom landing page and drive sales simultaneously.
Automation tools: Build personalized workflows based on users' behavior.
Multiple integration options: Zapier, Canva, Trello, and Playable, all are supported.
Cons
Missing features: Features like full reporting, advanced automation, and deep CRM integrations are missing.
No templates for free: Landing page and newsletter templates are only available on paid plans.
Lengthy review process: It takes considerable time to verify the account before you start sending any emails.
Basic landing page & site builder: Comes with grid-based layouts, which limits the ability to move elements around and customize.
Few integration options: Lacks integration with some popular CRM tools.
Pricing
Free Plan
Free for up to 1,000 subscribers and 12,000 emails/month.
Paid Plans
- $10/month: for up to 500 subscribers, unlimited emails/month and 3 users.
- $20/month: for up to 500 subscribers, unlimited emails/month, and unlimited users.
*Pricing information retrieved from MailerLite in September 2024.
Mailchimp Transactional Email – Best Brevo Alternative With Advanced Segmentation & CRM Integration
Mailchimp Transactional is a popular all-in-one marketing platform built for developers to create emails using an HTML editor with prebuilt templates and send them (using HTTP or SMTP API). It integrates well with CRM and SEO tools, which makes marketing efforts more effective and adaptable.
Mailchimp Transactional has an A/B testing feature and a customer journey builder that you can use to create automation based on customer journeys.
While MailChimp Transactional offers a free plan, it gets more expensive as your list grows. So if you're looking for something cheaper, check out other alternatives like UniOne which has a decent free plan. Considering everything, Mailchimp Transactional is a good option for businesses starting on a shoestring budget with an existing Mailchimp account.
Pros
Intuitive email builder and template editor: Clear interface for quick and efficient campaign creation.
Detailed reporting: Stay informed on every aspect of your campaign, from clients to geo-tracking to social media.
Multiple 3rd-party integrations: Including services like Google Analytics, Shopify, WordPress, and Salesforce.
Cons
Overwhelming for beginners: It takes time to become familiar with.
Free plan has limitations: Regarding the contacts and emails you can send, and access to advanced automation or segmentation tools.
Expensive for large email lists: It charges for duplicate subscribers and add-ons. You’ll be charged for unsubscribed and inactive contacts. There are also hidden costs to consider.
Pricing
Free Plan
No free plan, but new users can send up to 500 emails for free to their verified domain.
Paid Plans
- $20 plus the regular Mailchimp subscription: for 10,000 emails/per month.
- $240 plus the regular Mailchimp subscription: for 300,000 emails/per month.
- $720 plus the regular Mailchimp subscription: for more than 300,000 emails/per month.
*Pricing information retrieved from Mailchimp in September 2024.
Mailjet – Best Brevo Alternative With Integrated Marketing Capabilities
Mailjet is another great Brevo alternative and a versatile email service provider. It has all of the essential tools a business needs to create and send emails, automate workflows, and build signup forms. You get a drag-and-drop email editor, mobile-responsive templates, and even an autoresponder.
But what sets it apart is its real-time collaboration feature that allows users to work together in real time on their email design, leave comments, and more.
Considering all these features, it's apparent that they may end up being too expensive for small businesses or startups that only need basic features.
Businesses with minimal email marketing needs or those who do not require both marketing and transactional emails might find other well-balanced alternatives useful. A more focused and cost-effective service like UniOne might be a better option.
Pros
Real-time collaboration: Allows multiple team members to work on the same email in real time, like Google Docs.
Built-in smart AI: Allows users to create personalized messages according to their preferences regarding word limits, prompts, language, and target audience.
Seamless integrations: Integrates with third-party tools like Asana, Calendly, and Squarespace.
Cons
Users find it complex and challenging: Several users have reported sending the same newsletter to the same contacts more than once because of Mailjet's complexity.
Limited automation options: Only date staggering and anniversary scenarios are supported. No if-then or opened-clicked conditions exist.
List management isn’t easy at all: You cannot automatically remove unsubscribed or bounced users. To remove them, you have to download the list and use the removal interface.
Poor customer support: Several users have reported years-long waits for responses on their tickets, which are often canned or irrelevant. Even priority tickets are almost ignored.
Free Plan
Free plan of up to 6,000 emails/month with a daily cap of 200 emails.
Paid Plans
- $17/month (essential): 15,000 emails/month with no daily limit.
- $27/month (premium): 15,000 emails/month with no daily limit plus multi-user access, advanced statistics, marketing automation, A/B testing, and more.
- Custom plan: For high-volume senders and those with unique requirements. Includes all Premium plan features plus dedicated support, deliverability services, and custom options.
*Pricing information retrieved from Mailjet in September 2024.
Moosend – Best Brevo Alternative With Advanced Automation and Segmentation for E-commerce
Moosend is an email marketing automation tool known for its simplicity and effectiveness, where you can do almost everything related to emails – create newsletters, automate tasks, and manage email marketing campaigns.
It features an intuitive drag-and-drop editor and template library (70 templates) for creating engaging emails.
You can set up automated workflows, triggered emails, and interactive customer journeys with Moosend for timely, relevant communication. The platform’s advanced segmentation options, personalization tools, and real-time analytics can also be used to achieve optimum results.
Pros
Unlimited emails: All plans are based on the number of contacts, which is great for small businesses on a modest budget.
Ability to track website visits: You can leverage it for automation.
Detailed reporting: Covers everything from click heatmap to geolocation insights and even client information regarding their devices.
Cons
Basic email and form template library: Might push you to spend more time customizing or building emails from scratch.
Limited segmentation options: Hinders the ability to send highly personalized emails.
Limited A/B testing: Focusing only on subject line variations; you cannot compare more than two options simultaneously.
Pricing
Free Plan
There’s no free plan but you can sign up for a free trial period of 30 days.
Paid Plans
$9/month: Up to 500 subscribers and unlimited email sends.
$16/month: Up to 1,000 subscribers and unlimited email sends.
Moosend has standard plans for up to 1,000,000 subscribers.
*Pricing information retrieved from Moosend in September 2024.
GetResponse – Best Brevo Alternative With AI-Powered Email Content Suggestions
GetResponse is another Brevo alternative offering a full suite of tools for email marketing, automation, webinars, and sales funnels.
This all-in-one marketing solution was built for businesses looking to send customized emails, build interactive landing pages, automate campaigns, and acquire new customers.
Note that marketing automation and advanced segmentation options are only available on the Plus plan, which makes these features quite expensive.
For event organizers, GetResponse is a real timesaver, due to its built-in webinar feature. You can host up to 1,000 live attendees, stream your webinars, and store up to 20 hours of recordings.
Setting up campaigns is relatively easy with multiple templates to choose from.
Overall, a useful tool for enterprises that are willing to pay a bit more.
Pros
Comprehensive feature set: Handling an entire marketing campaign in one place.
List automation options: Helps users segment their subscriber list automatically by adding various conditions.
Generative AI capabilities: Helps users create emails, landing pages, websites, autoresponders instantly in a few clicks, with no copywriting or design skills.
Cons
GetResponse isn’t cheap at all: And can cost you more as your contact list grows.
Discreet billing practices: Users are billed for an entire year in advance without prior notice. Plus, there’s no refund option in case you change your mind.
Customer service: Multiple users have reported that they’ve spent an entire day fixing a major issue due to slow technical support.
Limited design customization options: Multiple users have voiced frustration with the design features, in particular the lack of global styles for fonts and headings, forcing them to manually format emails.
Pricing
Free Plan
Free forever plan for up to 500 contacts.
Paid Plans
- $19/month: Email marketing plan.
- $59/month: Marketing automation plan.
- $119/month: E-commerce marketing plan.
*Pricing information retrieved from GetResponse in September 2024.
Constant Contact – Best Brevo Alternative With Social Media Integration Option
Constant Contact is a full-featured email marketing solution designed to enhance email marketing strategies with its support for both traditional brand marketing and ecommerce-focused marketing.
This Brevo competitor allows users to extend their reach through cross-channel marketing, a strategy that can help you generate leads. If you're a marketer or a business owner, you can easily create campaigns using its editor, though limited styling options may frustrate advanced marketers. But if you are a complete beginner, there is enough for you to take advantage of.
Two stand-out features of this tool are social media campaigns and event management. While these features can add value, be sure not to overlook the essentials since the tool also provides basic segmentation and personalization options. However, it only supports subject line A/B testing, useful in some cases, but you won't be able to optimize email content properly.
Pros
Multiple niche features: The ability to create a logo, sell products, and schedule social media posts. You can also run events and sell tickets for an additional fee.
Multi-channel marketing: Will help you engage your customers via different channels like email, social media, and events. The service will also help your business convey a consistent message across multiple channels.
Generative AI: This option can help you write emails and posts for your social media based on simple prompts in seconds.
Multiple email templates: You can customize them using the email editor with drag-and-drop functionality.
Cons
Relatively expensive: Especially when you have a large number of contacts to manage.
Limited automation options: Lacks multi-channel automation options available in other tools.
Performance issues: Despite having a simple and clean UI, users report Constant Contact to be slow and unresponsive.
Limited A/B testing option: You can only test subject lines.
Pricing
Free Plan
No free plan but a 30-day free trial is available.
Paid Plans
- $12/month (lite): 1 user, 50,000 contacts.
- $35/month (standard): 3 users, 50,000 contacts.
- $80/month (premium): unlimited, 50,000 contacts.
*Pricing information retrieved from Constant Contact in September 2024.
Aweber – Best Brevo Alternative With Essential Email Marketing Options
Aweber is another reliable Brevo alternative that has made its way onto this list due to its advanced features in automation, list management, and segmentation options.
It can help you create your mailing list, design engaging newsletters, and automate email marketing using autoresponders. Aweber’s biggest selling point is its drag-and-drop editor, offering over 700 templates. Even if not all of them blow you away, you'll surely find something that fits your brand.
There are list management and segmentation options to help you with the personalization process. Aweber goes beyond that and lets you split-test nearly everything, from subject lines to email design, to help you customize your message accordingly.
Shopify and WooCommerce are just some of the top e-commerce platforms that Aweber integrates with.
Still, the subscription cost may be too high to justify its value even with its numerous features.
Pros
List management tools: Help you manage your subscribers and maintain your lists as you create automation rules.
Sales tracking option: Available through their email web analytics, allowing you to monitor and optimize campaigns directly based on sales data.
Multiple landing page templates: You'll certainly find something you like, regardless of your industry.
Cons
Charging even for unsubscribed contacts: Plus, their pricing is a bit steep coming in close to some of the more advanced newsletter tools although they lack pro features to justify their price.
Lacks features: Falls behind on advanced segmentation, automation, spam and design testing features, and deeper CRM integrations.
Outdated interface: Looks a bit old as compared to other alternatives.
Relatively expensive: Compared to other platforms with similar or lower features.
Pricing
Free Plan
Free for up to 500 contacts and 3,000 emails per month.
Paid Plans
- $15/month (Lite): for up to 500 subscribers.
- $30/month (Plus): for up to 500 subscribers.
- $899/month (Unlimited): for unlimited subscribers, email sends, and much more.
*Pricing information retrieved from Aweber in September 2024.
Conclusion
Brevo's limitations become more apparent as the business grows. Anyhow, if Brevo fails to meet your needs, switch to any of the alternatives mentioned here, and you won't regret it.
But before you switch, take your time to compare both the feature set and corresponding costs of the alternatives you are considering as a precaution.
If you are ready to switch, try UniOne for free for 4 months, before subscribing to UniOne's low-cost transactional email plans. Whatever you decide, go for it!
Frequently Asked Questions (FAQs)
What are the best free alternatives to Brevo?
UniOne, with 6,000 emails/month for consecutive 4 months, is the best free alternative to Brevo out of all the alternatives listed here.
Which Brevo alternative is best for small businesses?
Mailjet, Constant Contact, and UniOne are the best Brevo alternatives for small businesses due to their flexibility and generous free trials.
Which Brevo alternative is best for e-commerce businesses?
GetResponse, Mailchimp, and Moosend are the best Brevo alternatives for e-commerce businesses since they integrate well with Shopify and WooCommerce.
