5 Best Analytics Tools For Boosting E-commerce Strategy in Shopify [2024]

5 Best Tools for Analytics in Shopify [2024]
Vitalii Poddubnyi Vitalii Poddubnyi 27 june 2024, 12:02 161
For beginners

Being successful in online sales isn’t just about having popular items in stock and attractive pricing. If you are willing to run your business profitably in the long term, you must pay much attention to data analytics to make the right decisions.

Main Aspects of Choosing the Tool That Will Work Best For You

To correctly track and elevate your business performance, you need to use proven methodology and operate accurate data. User-friendly interface is a nice option to have, but it makes no sense if it shows irrelevant figures leading to wrong conclusions.

  • Depending on your company’s stage and business goals, identify the set of metrics that will be key to measuring and forecasting your success. The analytics tool you choose should align with the specified key indicators and make it easy to track them.
  • Double-check the data accuracy in calculations and dashboards, and rely on proven methodologies that are easy to interpret and hard to falsify. Pay attention to available integration options, so you can connect the tool with your Shopify account smoothly, and collect the data from other applications to get a global view.
  • Consider customization capabilities to get personalized dashboards and reports specifically for your tasks. Flexibility and scalability are also important things to think of when it comes to growing needs in processing vast amounts and complexity of collected data.
  • Friendly customer care is something you will 100% need along with clear documentation, especially, during the implementation process. To not get stuck from the first steps, check out the support and tutorial availability.
  • With all the mentioned above, check out our analytics tools for Shopify chart to choose the perfect solution for your case.

1. Google Analytics


Google Analytics

Google Analytics is one of the most used tools giving a clear vision of your website performance and user acquisition metrics. Its popularity among e-stores is reasonable since it provides comprehensive analytical features for free, and has perfect connectivity with other popular Google applications. Also, it’s highly compatible with any other technologies and stores powered not only by Shopify but by other no-code website builders as well.

What’s in:

  • 360-degree traffic overview providing the data about location, devices, journeys, and demographics of your visitors. Used wisely, this information helps a lot in building targeted marketing activities and increasing conversions.
  • Tracking for e-commerce allowing to be aware of your sales, revenue, and overall performance right at your fingertips. With this data, you can easily find improvement areas and behavioral insights to boost your sales.
  • Personalized dashboards and reports make your key metrics visually clear, giving a complete overview of your business efficiency.
  • Effortless connectivity with Google Search Console, Google Ads, or any other Google applications helps aggregate data from various channels powering it with more insights.

πŸ‘ Like For:

  • Advanced data collection and advanced reporting
  • Painless integration with all Google services
  • A fully-featured free option which is enough for most use-case scenarios

πŸ‘Ž Dislike For:

  • Complicated onboarding for newbies
  • Needing a manual setup to track more advanced e-commerce indicators
  • No recommendations based on the provided data
  • Harder decision-making process due to not always accurate data provided with the algorithms e.g. HyperLogLog++

πŸ’Έ Pricing: Free basic version, enough to cover the requirements of most businesses. Advanced options for enterprises have individual pricing.

πŸ‘Œ Best For: Tech-savvy teams with tight budgets looking for a free analytics tool.

2. Rick.ai


Rick.ai Shopify’s tool for analytics and growing revenue

Rick.ai is a Shopify-tailored tool for end-to-end store analysis. It assists e-commerce business owners in making data-driven decisions based on provided customer behavior insights, sales metrics, and marketing performance. Appreciated by thousands of customers worldwide, Rick is not only about giving the data but also about giving actionable tips on running marketing campaigns more effectively.

What’s in:

  • Visual dashboards and comprehensive reports for marketing and sales performance tracking. It allows users to optimize marketing strategies, get the most from their sales promos, and define the most demanded products.
  • Deep analysis with powerful customer segmentation. With Rick.ai, you can save days and budgets on analytics work as its segmentation capabilities make grouping customers based on various criteria, such as purchase history, behavior, and demographics easier than ever. Thus, you get a marketing strategy for each client cohort and improve your advertising performance without breaking the bank.
  • Dashboard customization for tracking the most critical metrics only. This solution allows you and your team to avoid overwhelmed reports, focusing on what matters here and now.
  • The unique technology of “smart” customer journey algorithms for painting the whole picture of client interactions even when some parts can be missing.

πŸ‘ Like For:

  • Shopify-oriented approach
  • Predictive algorithms complementing detailed data insights
  • Very friendly customer support, assisting at each step of the way

πŸ‘Ž Dislike For:

  • Poor visual graphics in contrast to rich table-based analytics
  • Low integration capabilities, unlike in more recognized applications

πŸ’Έ Pricing: Depending on the size of your business and specific tasks, Rick.ai offers flexible and competitive pricing tailored for defined needs.

πŸ‘Œ Best For: Businesses having stores on Shopify and willing to get a complex of reports, actionable insights, and responsive customer care.

3. Shopify Analytics


Shopify Analytics

Shopify Analytics as a part of the Shopify platform powers its users with a set of tools and reports for a better understanding of their stores' performance. With its features, e-shop owners can have access to sales insights, and customer behavior analytics, and investigate their web traffic.

What’s in:

  • 60+ ready-to-use dashboards and reports for a total overview of your marketing, sales, and business performance in general.
  • Instant insights for data-driven marketing activities based on the real-time data of sessions, orders, and sales monitoring.
  • Comprehensive reports representing customers’ LTV, geo, demographic, and buying preferences. Analyzed wisely, this data helps to understand your buyers’ intentions better and make more personalized marketing activities for boosting your sales.
  • Financial indicators tracking covering payments, taxes, and chargebacks all in one place. These reports give you a visual understanding of key financial metrics so that you can manage your assets most efficiently.

πŸ‘ Like For:

  • Existing integration into the Shopify environment
  • E-commerce-tailored easy-to-navigate interface
  • Powerful reports based on the real-time data

πŸ‘Ž Dislike For:

  • Lack of customization options compared to similar solutions
  • High cost for getting access to more featured reports
  • Somewhat tricky more advanced customer journey tracking

πŸ’Έ Pricing: Basic features are provided in all Shopify plans starting from $32/month (or $24/month when billed annually). However, getting access to deeper analytics and more customization options will most likely require higher tiers, taking up to $2,300/month and more.

πŸ‘Œ Best For: Shopify e-stores looking for a built-in and easy-to-start analytics tool.

4. Triple Whale


Triple Whale

Triple Whale is known as a multi-functional service tailored for e-commerce analytics. It provides a centralized dashboard consolidating information from multiple sources powering you with a 360-degree analysis of how your store performs.

What’s in:

  • Gathered from different channels (e.g. Google Ads, Facebook, etc.) data represented in a comprehensive overview of your sales and marketing activities efficiency. The centralized approach of Triple Whale allows e-stores to simplify their statistics and make more informed decisions based on this analysis.
  • Detailed customer journey maps displaying each step making it easy to find bottlenecks and optimize business activities to get better results.
  • Explicit conversion tracking for measuring recent success and making data-driven decisions on marketing campaign improvements.
  • Reports customization aligning with the business key performance indicators. With Triple Whale, you can get automated reports on your email address according to the set schedule to be constantly informed about recent accomplishments.

πŸ‘ Like For:

  • Consolidated representation of all sales and marketing activities results
  • Easy-to-use interface with customization options
  • Efficient performance tracking for multiple channels

πŸ‘Ž Dislike For:

  • Quite costly pricing
  • Tricky setting process for more advanced usage

πŸ’Έ Pricing: Starting with a “Forever Free” plan, Triple Whale has different plans based on the Gross Merchandise Value and set of features and companies’ sizes in a range of $1,290 - $44,990+.

πŸ‘Œ Best For: E-shops requiring a centralized multi-channel performance view with reports customization.

5. Polar Analytics


Polar Analytics

A simple dashboard consolidating data from Facebook Ads, Google Ads, other marketing channels, or even booking management platforms if you use any for getting insights and building wise promo strategies. With its comprehensive insights into sales and marketing activities progress, e-commerce stores can make data-driven decisions on how to make their businesses more successful.

What’s in:

  • A simple dashboard consolidating data from Facebook Ads, Google Ads, and other marketing channels for getting insights and building wise promo strategies.
  • Personalized reports built custom-tailored for specific needs, including comprehensive tracking of key business metrics.
  • Instant insights based on real-time data allow e-commerce businesses to take quick actions to improve their performance.
  • Automated custom notifications to be informed about significant metrics deviations, and react quickly when necessary.

πŸ‘ Like For:

  • Clear dashboards in the intuitive interface
  • Multiple channels of data consolidation
  • Automated notifications and instant insights based on real-time data

πŸ‘Ž Dislike For:

  • Focus on the table-based analytics, and lack of visualizations.
  • Costly pricing options when it comes to more features.

πŸ’Έ Pricing: Basic plans start at $300/month, free trial is available.

πŸ‘Œ Best For: Businesses in e-commerce searching for a tool consolidating recent data in comprehensive customizable reports.



Making data-driven decisions is crucial for e-commerce business growth, and choosing the right analytics tool that aligns with your Shopify store strategy is the first step to long-term success. Depending on your current priorities, think of what is more important for you: collecting all the 3-rd party services data in one place with representation flexibility, diving deeper into the Google Analytics insights with Rick.ai, or getting rapid updates on your real-time performance. With that thought and our top, we hope you’ll find a perfect match for your store's prosperity.

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