Immediate webhooks 
Data tracking and storage 
Detailed reports 
To customize the analytics tool for your business, focus on these key features:
1. Set Key Metrics to track your specific goals, like open rates or conversions.
2. Segment data with filters to analyze different email campaigns more thoroughly.
3. Integrate our webhooks with your CRM or other tools for deeper insights.
These adjustments let you tailor the tool to fit your unique business needs and optimize your email campaigns effectively.
To obtain analytics for a particular email campaign, you can use the UniOne Campaigns statistics feature:
1. Enable Campaign Data Collection: Go to “Statistics – Campaigns” and activate data collection. Choose a retention period (45 or 400 days) to store your reports.
2. View Campaign Stats: In the Campaigns tab, see automatically grouped statistics based on the same sender address and subject, or campaign_id, including open rates, clicks (with a clickable heat map), delivery errors, and unsubscribes.
3. Use Campaign IDs: Assign a unique campaign_id to related emails, or use 0 for transactional emails to exclude them from reports.
E-commerce businesses can boost sales with email analytics by:
1. Optimizing Campaigns: Refine subject lines, timing, and content based on open and click rates, and click heatmaps.
2. Enhancing Retention: Track loyalty and follow-up emails to strengthen customer relationships.
3. Integrate our webhooks with your CRM or other tools for deeper insights.
Testing and Improving: Run A/B tests comparing the results to continuously enhance email performance.
